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TV Ratings: "Fringe" Frustrated; "FlashForward" Fizzles; CBS Flip-Flop Falters

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April 2nd, 2010

Scoreboard CBS ABC FOX NBC CW Uni
Rating/Share: Adults 18-49 3.0/9 2.5/8 2.3/7 1.9/6 1.2/4 1.2/4
Rating/Share: Adults 18-34 1.7/6 2.2/8 1.9/7 1.7/6 1.3/5 1.2/4
Total Viewers (million) 12.74 7.55 7.21 4.44 2.60 3.08

Down. Down. Down.  That was the theme everywhere.

CBS won the night, beating out ABC, but it wasn't a great night for the eye network either.

Last night new episodes of The Mentalist and CSI swapped their normal time slots.   At 9pm The Mentalist scored a 2.8 with adults 18-49, down 15% from the last new episode of CSI, and down 18% from its last new episode at 10pm, it was its lowest rating for an original episode.

Earlier in the night Survivor: Heroes vs. Villains scored a 3.5, down only 3%, and considering it had a week off, then aired on Wednesday last week instead of Thursday it performed well, and of course, it also had CBS's best 18-49 rating of the night.

CSI also scored a 2.8, its lowest original episode ever.

Bones and Fringe were not welcomed back with open arms after nearly two months between new episodes.  Bones returned to a 2.4 rating with adults 18-49 and Fringe a 2.2.  The last new episode of Bones on February4 had a 3.3 rating, and Fringe a 2.6.

NBC ran two hours of reruns of The Office followed by a new episode of The Marriage Ref at 10pm that scored a 2.7 2.2  with adults 18-49, up down .2 from last week (and .3 from the 2.5 in the final numbers)

Grey's Anatomy with a 3.5 rating with adults 18-49 was down 5% from last week and had its lowest-rated episode.  Private Practice was down 7% to a 2.7 rating with the 18-49 crowd and saw its lowest-rated episode for a Thursday.

FlashForward dropped to a 1.4 with adults 18-49, down 22% to another series low.  It just barely squeaked out a victory over the CW's Vampire Diaries (1.3) in the hour.

Details for Thursday April 1, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Survivor: Heroes vs. Villains 3.5/12 11.08
FOX Bones 2.4/8 8.44
NBC The Office (R) 1.6/6 4.04
ABC FlashForward 1.4/5 5.07
CW Vampire Diaries 1.3/4 2.80
9:00 ABC Grey's Anatomy 3.5/10 9.75
CBS The Mentalist 2.8/8 13.93
FOX Fringe 2.2/7 5.97
NBC The Office (R) 1.8/5 4.03
CW Supernatural 1.1/3 2.39
10:00 CBS CSI 2.8/8 13.21
ABC Private Practice 2.7/8 7.83
NBC The Marriage Ref 2.2/7 5.26

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Late Night Results:

In Late-Night Metered Markets Thursday night:

  • "The Tonight Show with Jay Leno" (3.0/7 in metered-market households) tied CBS's "Late Show with David Letterman" (3.0/7) and out-delivered ABC's combination of "Nightline (3.1/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.1/5 ranked #1 among the major networks in the time period over "Late Show" (0.9/4), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.6/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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