TV Ratings: “Miami Medical” Wins on A Slow Night; “Jamie Oliver’s Food Revolution” Falls Far, Fast
Whether due to holidays, no basketball, Clash of the Titans, etc, overall Adult 18-49 TV usage level declined by a -9% week to week (27.6 vs. 30.2). And as with Thursday night, down was again the theme.
Jamie Oliver’s Food Revolution was down a massive 42% from last week’s 2.6 rating with adults 18-49 to a 1.5 rating with adults 18-49. Not to poke Bill in the eyes, but maybe there was something to the Oprah-related boost last week. Things were bad all over, with CBS’s Medium only pulling a 1.3 rating with adults 18-49 in that hour (Dateline a 1.4) Food Revolution tied with a repeat of Kitchen Nightmares (also a 1.5) for tops among adults 18-49 for the hour.
I did an impromptu informal Twitter poll on whether Miami Medical would come in over or under a 1.5 rating with adults 18-49. The responses leaned towards over and the public is correct. Miami Medical came in at 7.5 million viewers and a 1.6 rating with adults 18-49. That was the top-rated program of the night with adults 18-49. Earlier in the night, like Medium, Ghost Whisperer averaged a 1.3 rating with adults 18-49.
NBC won the night with adults 18-49, fueled by Who Do You Think You Are that averaged a 1.4 with adults 18-49 and a two hour Dateline that averaged a 1.5.
Smallville returned a little lower, averaging 1.99 million viewers and a 0.9 with adults 18-49.
More on Miami Medical via CBS:
At 10PM, the series premiere of MIAMI MEDICAL was first in households (4.8/09), viewers (7.54m), tied for first in both adults 25-54 (2.3/07, with NBC) and adults 18-49 (1.6/06, with NBC). If the ratings hold, MIAMI MEDICAL was Friday’s #1 program in households, viewers, adults 25-54 and adults 18-49.
More on Jamie Oliver’s Food Revolution via ABC:
Jamie Oliver’s Food Revolution (9-10pm):
Jumping over its lead-in at 9pm among Total Viewers (+19% million) and Adults 18-49 (+25%) and building throughout its telecast Jamie Oliver’s Food Revolution ranked #1 in its hour among Adults 18-49 (1.5/5-tie) and among key Women: W18-34 (1.6/6) and W18-49 (2.0/7). In fact on all 3 measures, it was the new series’ 2nd week in a row to register as #1 regular program in its time period. Among Adults 18-49, Food Revolution beat established original competition in the time period on CBS by 15% (Medium – 1.3/5) and on NBC by 7% (Dateline – 1.4/5).
- Food Revolution stood as Friday’s #1 TV series with Women 18-34 for the 2nd week in a row. It also finished as the #2 TV program of the evening overall with Adults 18-49, running in a near-tie as the top-rated show (pacing within 1-tenth of a rating point of CBS’ highly-promoted debut of Miami Medical in the 10pm hour).
- Despite facing lower overall viewing levels year to year on the night prior to Easter weekend, Jamie Oliver’s Food Revolution improved the time period for ABC by 7% in Adults 18-49, over the year-ago night with original programming.
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||NBC||Who Do You Think You Are||1.4/6||5.90|
|ABC||Wife Swap (Premiere)||1.2/5||3.57|
|9:00||ABC||Jamie Oliver’s Food Revolution||1.5/5||4.31|
|FOX||Kitchen Nightmares (R)||1.5/5||3.61|
|CW||America’s Next Top Model (R)||0.5/2||1.28|
|10:00||CBS||Miami Medical (Premiere)||1.6/6||7.54|
Ratings data via Marc Berman’s PI forums.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.
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