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Cable News Ratings for Friday, April 2, 2010

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April 5th, 2010

Live + Same Day Cable News Daily Ratings for April 2, 2010

P2+ Total Day
FNC – 1,105,000 viewers
CNN – 394,000 viewers
MSNBC – 369,000 viewers
CNBC - 131,000 viewers
HLN - 277,000 viewers

P2+ Prime Time
FNC – 2,032,000 viewers
CNN – 503,000 viewers
MSNBC –680,000 viewers
CNBC – 205,000 viewers
HLN –434,000 viewers

25-54 Total Day
FNC –298,000 viewers
CNN –125,000 viewers
MSNBC –106,000 viewers
CNBC – 59,000 viewers
HLN - 130,000 viewers

25-54 Prime Time
FNC – 490,000 viewers
CNN – 133,000 viewers
MSNBC –166,000 viewers
CNBC – 89,000 viewers
HLN – 128,000 viewers

35-64 Total Day
FNC – 539,000 viewers
CNN – 156,000 viewers
MSNBC – 185,000 viewers
CNBC – 85,000 viewers
HLN - 154,000 viewers

35-64 Prime Time
FNC –951,000 viewers
CNN – 217,000 viewers
MSNBC –348,000 viewers
CNBC – 133,000 viewers
HLN –199,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 829,000 viewers (272,000) (490,000)
American Morning- 307,000 viewers (133,000) (149,000)
Morning Joe- 324,000 viewers (72,000) (159,000)
Squawk Box- 126,000 viewers (41,000) (79,000)
Morning Express w/ Meade- 329,000 viewers (224,000) (243,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,028,000 viewers (573,000) (971,000)
Situation Room—457,000 viewers (108,000) (140,000)
Hardball w/ C. Matthews – 494,000 viewers (110,000) (243,000)
ENRON: Smartest Guys (5:00 – 5:30pm) – a scratch w/100,000 viewers (a scratch w/46,000) (a scratch w/47,000)
Welcome to Macintosh (5:30 – 6:00pm) -- a scratch w/40,000 viewers (a scratch w/28,000) (a scratch w/26,000)
Showbiz Tonight —179,000 viewers (60,000) (72,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,889,000 viewers (402,000) (818,000)
Situation Room—429,000 viewers (151,000) (145,000)
Ed Show —541,000 viewers (114,000) (327,000)
ENRON: Smartest Guys —148,000 viewers (94,000) (103,000)
Prime News – 173,000 viewers (104,000) (71,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,440,000 viewers (325,000) (647,000)
John King USA – 414,000 viewers (107,000) (141,000)
Hardball w/ C. Matthews – 500,000 viewers (98,000) (241,000)
ENRON: Smartest Guys – 193,000 viewers (124,000) (126,000)
Issues – 266,000 viewers (110,000) (148,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,800,000 viewers (652,000) (1,322,000)
Campbell Brown – 412,000 viewers (100,000) (180,000)
Countdown w/ K. Olbermann – 875,000 viewers (182,000) (427,000)
The Apprentice – 203,000 viewers (96,000) (146,000)
Nancy Grace – 577,000 viewers (165,000) (255,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,761,000 viewers (457,000) (831,000)
Larry King Live —593,000 viewers (149,000) (255,000)
Rachel Maddow Show —828,000 viewers (191,000) (408,000)
The Apprentice — 245,000 viewers (113,000) (158,000)
Joy Behar – 493,000 viewers (117,000) (188,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,514,000 viewers (357,000) (695,000)
Anderson Cooper 360 — 503,000 viewers (148,000) (215,000)
MSNBC Special – 338,000 viewers (124,000) (208,000)
Boomers! – 166,000 viewers (60,000) (95,000)
Nancy Grace –250,000 viewers (104,000) (157,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,486,000 viewers (504,000) (838,000)
Anderson Cooper 360 – 384,000 viewers (148,000) (206,000)
MSNBC Special —352,000 viewers (167,000) (145,000)
Boomers! – 212,000 viewers (81,000) (143,000)
Showbiz Tonight-- 342,000 viewers (185,000) (234,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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