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TV Ratings: Undercover Boss Down, But Still In Charge

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Written By

April 5th, 2010

Scoreboard CBS NBC ABC FOX Uni
Adults 18-49: Rating/Share 2.6/8 2.0/6 1.8/5 1.3/4 0.8/2
Adults 18-34: Rating/Share 1.6/5 1.6/6 1.2/4 1.4/5 0.8/3
Total Viewers (million) 10.12 5.93 6.22 3.04 2.11

CBS won a slow Easter Sunday night where FOX was entirely in repeats other than Sons of Tucson and ABC didn't air Desperate Housewives (it added an extra hour of Extreme Makeover) and a repeat of Brothers & Sisters.

Amazing Race and Undercover Boss both took big drops versus last week when they had a big NCAA Basketball lead-in.  "Race" was down a whopping 33 percent from last week's preliminary numbers with adults 18-49 to a 2.7 rating and Undercover Boss was down 21% to a 3.9 rating.  Cold Case was down too, but only around 10% to a 2.3 rating with adults 18-49.

NBC claimed victory at 10pm with the last hour of Celebrity Apprentice.  Overall "Apprentice" was flat versus last week for the two hour period.

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Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS 60 Minutes 1.4/5 8.338
ABC America's Funniest Home Videos (R) 1.3/5 5.765
NBC Dateline NBC 0.9/3 4.052
FOX Til Death 0.5/2 1.532
7:30 FOX Til Death 0.7/2 1.85
8:00 CBS Amazing Race 2.7/8 9.14
ABC Exteme Makeover Home Edition 1.9/6 6.87
NBC Minute To Win It 1.8/5 5.41
FOX The Simpsons (R) 1.4/5 3.40
8:30 FOX Cleveland Show (R) 1.7/5 3.69
9:00 CBS Undercover Boss 3.9/10 12.86
ABC Exteme Makeover Home Edition 2.7/7 8.53
NBC Celebrity Apprentice 2.5/7 6.37
FOX Family Guy (R) 2.2/6 4.61
9:30 FOX Sons of Tucson 1.4/4 3.13
10:00 NBC Celebrity Apprentice 3.1/9 7.89
CBS Cold Case 2.3/6 10.15
ABC Brothers & Sisters (R) 1.1/3 3.72

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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