Why is Syfy Developing a Cooking Related Show?

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When you read about Syfy developing a series around former Top Chef contestant Marcel Vigneron you might scratch your head.  But Syfy isn’t crazy.  It’s in it for the money.  Or at least a slice of the $12 billion food ad market.

“Food is one of those things that people are passionate about,” says Susan Malfa, senior VP of national advertising sales for Bravo. “That is ultimately what the payoff is for advertisers; people are passionate about that affinity, there is high engagement, and that drives high results for advertisers.”

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