48.1 Million Tune Into at Least Part of NCAA National Championship
still haven’t seen the average viewing for the game, but expect to see it shortly and will post.
Update: the game averaged 23.944 million, the most-watched program of the night and the most-watched final since 1999 (also 26.3 million).
via press release:
CBS SPORTS’ 2010 NCAA MEN’S BASKETBALL NATIONAL CHAMPIONSHIP GAME VIEWERSHIP HIGHEST IN 13 YEARS
48.1 Million Viewers Tune In to All-or-Part of Duke’s Epic Win
Overall NCAA Tournament Average Up 5% from 2009
CBS Sports’ exclusive coverage of the 2010 NCAA Men’s Basketball National Championship game on Monday, April 5 (9:15-11:41 PM, ET) scored in viewers as Nielsen Media Research reports that 48.1 million viewers (Persons 2+) watched all-or-part of CBS Sports’ coverage of Duke defeating Butler, an increase of +17% vs. 41.2 million in 2009 (North Carolina-Michigan State)
The 48.1 million viewers is the highest number of viewers to watch all-or-part of the Championship game in 13 years when 50.0 million tuned in for the game between Arizona and Kentucky in 1997.
CBS Sports’ broadcast of the Championship game earned an average fast national live + same day household rating/share of 14.2/23, up 31% from a 10.8/18 last year. The 14.2/23 is the highest rating since a 15.0/23 in 2005 (North Carolina-Illinois).
CBS Sports’ overall tournament averaged a national household rating/share of a 6.0/13, up 5% compared to last year’s 5.7/12.
Nielsen Media Research reports that 134.3 millions viewers watched all-or-part of CBS Sports’ coverage of the 2010 NCAA Division I Men’s Basketball Championship, up 4% from 128.9 million viewers last year. This year’s 134.3 millions viewers is the highest number of viewers to watch all-or-part of the NCAA Men’s Basketball Championship on CBS since 141.7 million viewers in 2005.