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Fox Wins Another 18-49 Ratings Week; While ABC Manages To Be Competitive

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April 6th, 2010


With only one night of CBS primetime NCAA Basketball (Saturday) last week, Fox was not to be denied the weekly ratings wins for adults 18-49 and 18-34. With both Dancing with the Stars Results and V added to its weekly line up, ABC still finished third in adults 18-49, but was no longer embarrassed (as, of course, NBC was, and will likely be for the rest of the season). CBS and Fox tied for adults 25-54, and CBS topped the week for average viewers.

ABC beat NBC by 0.6 adults 18-49 ratings points on the week, and will need to do so each week for the rest of the season to have a chance to catch NBC for the season's third place in adults 18-49.

Note that the chart includes RATINGS not VIEWERS as was typical in our weekly network ratings posts prior to July, 2009.

Each rating point is a percentage of the US TV population in that demographic group and equals: 2.90 million viewers, 1.32 million adults 18-49, 0.68 million adults 18-34 and 1.24 million adults 25-54.

You can see past week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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