USA Kicks Off 2Q In The Lead; “Law & Order: CI” Premiere Pounded FX’s “Justified”
via press release:
USA KICKS OFF 2Q IN THE LEAD
NEW YORK, NEW YORK – April 6, 2010 – USA kicked off 2Q10 as the #1 network in cable prime for the week, delivering more P25-54 (1.37 million, +57% over #2 TNT), P18-49 (1.27 million, +28% over #2 TBS), total viewers (3.14 million, +29% over #2 Disney Channel) and households (2.37 million, +34% over #2 Disney Channel) than any of its cable competitors. No other cable network delivered over 1 million P18-49 or P25-54, 2 million households or 3 million total viewers.
USA had 6 of the top 15 Primetime entertainment P25-54 telecasts of the week, more than any other network, with original episodes of LAW & ORDER: CRIMINAL INTENT, IN PLAIN SIGHT and WWE MONDAY NIGHT RAW, as well as acquired episodes of NCIS. USA also had the #1 telecast of the week for P25-54 and P18-49 with the 10pm hour of WWE RAW.
- On the Monday after Wrestlemania (3/29), WWE RAW delivered more P25-54 (2.80 million) than it had in any week since September 7, 2009. This was also the best P18-49 (2.86 million) audience in weeks. The 10P hour of WWE RAW was the #1 telecast in basic cable prime for the week among P25-54 (2.95 million) and P18-49 (3.05 million).
- The 9th season premiere of LAW & ORDER: CRIMINAL INTENT was Tuesday’s #1 P25-54 (1.68 million) telecast. It was also the night’s #1 cable scripted P18-49 (1.4 million) telecast in Primetime and #1 in Primetime for total viewers (3.56 million). Law & Order: CI outdrew FX’s Justified head-to-head by double digits among P25-54 (+31%), P18-49 (+18%), total viewers (+54%), and households (+74%).
- The season three premiere of IN PLAIN SIGHT was Wednesday’s #1 original telecast in Prime in total viewers (3.82 million), and also made USA #1 in the 10pm time period with P25-54 (1.5 million).
USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.