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Cable News Ratings for Tuesday, April 6, 2010

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April 7th, 2010

Live + Same Day Cable News Daily Ratings for April 6, 2010

P2+ Total Day
FNC – 1,153,000 viewers
CNN – 423,000 viewers
MSNBC – 374,000 viewers
CNBC - 187,000 viewers
HLN - 284,000 viewers

P2+ Prime Time
FNC – 2,270,000 viewers
CNN – 491,000 viewers
MSNBC –891,000 viewers
CNBC – 156,000 viewers
HLN –567,000 viewers

25-54 Total Day
FNC –320,000 viewers
CNN –117,000 viewers
MSNBC –95,000 viewers
CNBC – a scratch w/41,000 viewers
HLN - 123,000 viewers

25-54 Prime Time
FNC – 603,000 viewers
CNN – 131,000 viewers
MSNBC –230,000 viewers
CNBC – a scratch w/44,000 viewers
HLN – 168,000 viewers

35-64 Total Day
FNC – 578,000 viewers
CNN – 160,000 viewers
MSNBC – 189,000 viewers
CNBC – 95,000 viewers
HLN - 154,000 viewers

35-64 Prime Time
FNC –1,083,000 viewers
CNN – 223,000 viewers
MSNBC –463,000 viewers
CNBC – 97,000 viewers
HLN –254,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 905,000 viewers (284,000) (547,000)
American Morning- 321,000 viewers (139,000) (148,000)
Morning Joe- 336,000 viewers (78,000) (181,000)
Squawk Box- 135,000 viewers (35,000) (85,000)
Morning Express w/ Meade- 242,000 viewers (153,000) (174,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,336,000 viewers (610,000) (1,092,000)
Situation Room—580,000 viewers (100,000) (191,000)
Hardball w/ C. Matthews – 514,000 viewers (88,000) (225,000)
Fast Money – 269,000 viewers (64,000) (138,000)
Showbiz Tonight —159,000 viewers (a scratch w/37,000) (64,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,031,000 viewers (382,000) (881,000)
Situation Room—532,000 viewers (124,000) (203,000)
Ed Show —613,000 viewers (143,000) (302,000)
Mad Money —194,000 viewers (58,000) (87,000)
Prime News – 153,000 viewers (57,000) (76,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,916,000 viewers (504,000) (869,000)
John King USA – 479,000 viewers (129,000) (201,000)
Hardball w/ C. Matthews – 603,000 viewers (131,000) (267,000)
Kudlow Report – 183,000 viewers (a scratch w/48,000) (90,000)
Issues – 406,000 viewers (113,000) (179,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,984,000 viewers (809,000) (1,464,000)
Campbell Brown – 438,000 viewers (106,000) (195,000)
Countdown w/ K. Olbermann – 1,019,000 viewers (223,000) (507,000)
Oprah Effect – 134,000 viewers (a scratch w/31,000) (65,000)
Nancy Grace – 550,000 viewers (166,000) (242,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,086,000 viewers (539,000) (973,000)
Larry King Live —519,000 viewers (137,000) (255,000)
Rachel Maddow Show —1,052,000 viewers (239,000) (524,000)
Boomers! — 182,000 viewers (a scratch w/47,000) (120,000)
Joy Behar – 604,000 viewers (148,000) (261,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,722,000 viewers (448,000) (794,000)
Anderson Cooper 360 — 517,000 viewers (151,000) (218,000)
Countdown w/ K. Olbermann – 602,000 viewers (228,000) (356,000)
Boomers! – 153,000 viewers (a scratch w/52,000) (106,000)
Nancy Grace –575,000 viewers (198,000) (275,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,373,000 viewers (398,000) (748,000)
Anderson Cooper 360 – 376,000 viewers (116,000) (146,000)
Rachel Maddow Show —437,000 viewers (185,000) (273,000)
Mad Money – a scratch w/53,000 viewers (a scratch w/29,000) (a scratch w/37,000)
Showbiz Tonight-- 393,000 viewers (149,000) (212,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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