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TV Ratings: Dancing "Results" Not So Good; CBS Freshman, "V" & Others Struggle

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April 7th, 2010

Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: rating/Share 7.1/19 2.9/8 2.9/8 2.8/8 1.3/3 0.6/2
Adults 18-34: Rating/Share 5.4/17 2.5/8 1.8/6 2.3/7 1.3/4 0.9/3
Total Viewers (million) 20.40 9.26 13.90 7.16 3.25 1.30

American Idol dominating another Tuesday was never in doubt, but with the CBS Tuesday lineup back in full swing there were other questions, including how V would fare.

While FOX won the night in an easy victory, the battle for second place was closely contested with ABC and CBS splitting 18-49 honors, ABC taking second with adults 18-34, and CBS taking second with total viewers.  NBC was only a tenth of an 18-49 ratings point behind the two, and well ahead of CBS with adults 18-34.

Down has been a consistent theme lately, and Tuesday night was no exception with the Dancing with the Stars Results show (2.4), Lost (3.8), V (2.5), The Good Wife (2.4), and NCIS: LA (2.9),  and NCIS (3.4) all setting or tying season or series lows with adults 18-49.

The news was better for NBC's Parenthood -- it was up a tenth of a ratings point and won the 10pm hour with a 2.6 rating with adults 18-49.  .  The 10pm hours was closely contested but V was down four-tenths from last week's preliminary 2.9 to the 2.5 rating mentioned above  and The Good Wife struggled with the d 2.4 rating a series low.

Barring some sort of ratings apocalypse there is no chance Parenthood won't be renewed.   On the other hand, it's NBC where ratings apocalypse happens.  The big question for V is whether it will keep falling.  The trend is not its friend.  Idol still dominated with a 7.1 rating for adults 18-49 and 20.4 million viewers, but it too was down from last week with adults 18-49 (~-8%) and viewers (~-5%)

CW's shows were hardly on the map, but lest you think 90210 and Melrose Place have similar ratings just because neither seemed particularly visible, 90210 fared about 67% better than Melrose Place with CW's target of women 18-34 (1.5 vs. 0.9). 90210 had a sizeable lead with A18-49 and viewers too.  That's not to say 90210's numbers were any good, but it has already been renewed and it's W18-34 was better than Life Unexpected on Monday.

Yes, I know, The Good Wife had a huge victory with total viewers at 10pm, but most of them were 50+.  Yes, I also know it skews old.  Tell us something we don't know!  K, thx, bai.

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 6.4/19 17.93
CBS NCIS 3.4/10 16.02
NBC The Biggest Loser 2.6/8 6.81
ABC Dancing with the Stars Results 2.4/7 12.30
CW 90210 0.8/2 1.55
9:00 FOX American Idol 7.8/20 22.87
ABC Lost 3.8/10 9.45
NBC The Biggest Loser 3.3/8 8.34
CBS NCIS: LA 2.9/8 13.65
CW Melrose Place 0.5/1 1.05
10:00 NBC Parenthood 2.6/7 6.33
ABC V 2.5/7 6.02
CBS The Good Wife 2.4/7 12.02

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In late night metered market action:

  • "The Tonight Show with Jay Leno" (3.3/8 in metered-market households) out-rated CBS's "Late Show with David Letterman" (2.8/7) and ABC's c combination of "Nightline (2.9/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over "Late Show" (0.9/4), "Nightline" (1.2/5) and "Jimmy Kimmel Live" (0.8/4).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) defeated "Late Late Show" (0.5/5).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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