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Cable News Ratings for Wednesday, April 7, 2010

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April 8th, 2010

Live + Same Day Cable News Daily Ratings for April 7, 2010

P2+ Total Day
FNC – 1,194,000 viewers
CNN – 407,000 viewers
MSNBC – 420,000 viewers
CNBC - 197,000 viewers
HLN - 334,000 viewers

P2+ Prime Time
FNC – 2,345,000 viewers
CNN – 644,000 viewers
MSNBC –968,000 viewers
CNBC – 213,000 viewers
HLN –598,000 viewers

25-54 Total Day
FNC –313,000 viewers
CNN –116,000 viewers
MSNBC –114,000 viewers
CNBC – a scratch w/50,000 viewers
HLN - 160,000 viewers

25-54 Prime Time
FNC – 573,000 viewers
CNN – 150,000 viewers
MSNBC –228,000 viewers
CNBC – 99,000 viewers
HLN – 170,000 viewers

35-64 Total Day
FNC – 606,000 viewers
CNN – 162,000 viewers
MSNBC – 212,000 viewers
CNBC – 106,000 viewers
HLN - 177,000 viewers

35-64 Prime Time
FNC –1,152,000 viewers
CNN – 241,000 viewers
MSNBC –471,000 viewers
CNBC – 141,000 viewers
HLN –281,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 986,000 viewers (328,000) (593,000)
American Morning- 317,000 viewers (139,000) (149,000)
Morning Joe- 354,000 viewers (111,000) (204,000)
Squawk Box- 175,000 viewers (48,000) (98,000)
Morning Express w/ Meade- 365,000 viewers (232,000) (211,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,388,000 viewers (669,000) (1,198,000)
Situation Room—479,000 viewers (95,000) (141,000)
Hardball w/ C. Matthews – 561,000 viewers (132,000) (269,000)
Fast Money – 232,000 viewers (a scratch w/41,000) (96,000)
Showbiz Tonight —271,000 viewers (110,000) (152,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,076,000 viewers (359,000) (810,000)
Situation Room—465,000 viewers (94,000) (174,000)
Ed Show —609,000 viewers (129,000) (315,000)
Mad Money —170,000 viewers (a scratch w/52,000) (91,000)
Prime News – 256,000 viewers (95,000) (127,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,705,000 viewers (418,000) (797,000)
John King USA – 405,000 viewers (73,000) (137,000)
Hardball w/ C. Matthews – 658,000 viewers (123,000) (321,000)
Kudlow Report – a scratch w/121,000 viewers (a scratch w/30,000) (64,000)
Issues – 353,000 viewers (119,000) (170,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,854,000 viewers (727,000) (1,406,000)
Campbell Brown – 495,000 viewers (114,000) (199,000)
Countdown w/ K. Olbermann – 1,128,000 viewers (236,000) (541,000)
American Greed – 209,000 viewers (90,000) (131,000)
Nancy Grace – 691,000 viewers (176,000) (354,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,189,000 viewers (489,000) (1,004,000)
Larry King Live —655,000 viewers (115,000) (231,000)
Rachel Maddow Show —1,053,000 viewers (207,000) (514,000)
American Greed — 259,000 viewers (131,000) (176,000)
Joy Behar – 594,000 viewers (122,000) (238,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,990,000 viewers (499,000) (1,042,000)
Anderson Cooper 360 — 782,000 viewers (221,000) (249,000)
Countdown w/ K. Olbermann – 721,000 viewers (242,000) (358,000)
American Greed – 170,000 viewers (77,000) (117,000)
Nancy Grace –526,000 viewers (219,000) (265,000)

11 PM P2+ (25-54) (35-64)
SR/Plane Incident Cvg (11:00 – 11:30pm)— 2,070,000 viewers (546,000) (1,127,000)
The O’Reilly Factor (11:30-12:00pm)— 1,347,000 viewers (432,000) (829,000)
Anderson Cooper 360 – 571,000 viewers (237,000) (280,000)
Rachel Maddow Show —458,000 viewers (162,000) (234,000)
Mad Money – a scratch w/70,000 viewers (a scratch w/38,000) (a scratch w/37,000)
Showbiz Tonight-- 431,000 viewers (217,000) (254,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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