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TV Ratings: Human Target Down a Touch; Idol Wins Again; CBS Comedies, "CSI: NY" See Series Lows

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April 8th, 2010

Scoreboard FOX CBS NBC ABC Uni CW
Rating/Share: Adults 18-49 4.3/12 2.6/8 1.9/6 1.5/4 1.3/4 1.0/3
Rating/Share: Adults 18-34 3.2/11 1.5/5 1.5/5 1.3/4 1.3/4 1.1/4
Total Viewers (million) 13.67 9.75 6.39 4.50 3.31 2.28

American Idol led FOX to another Wednesday victory.  It's 6.5 rating with adults 18-49 was down from last week, but only 3%.  Its results show was again under 20 million total viewers (19.7) million, but, that doesn't really matter.

Human Target won the 8pm hour, but it was down a tenth to a 2.2 rating with adults 18-49 which won't do anything to help its renewal prospects, though it probably doesn't hurt them either.  But with each week, those prospects get dimmer.

Accidentally on Purpose hit a series low with its first new episode at 8:30p Wednesday where it scored a 1.9 rating with adults 18-49.  That was down 14% from the last new Gary Unmarried.  But New Adventures of Old Christine tied for a series low 18-49 rating with a 1.6, down 27% from its last original episode on March 10.

The backdoor pilot for the Criminal Minds spinoff was CBS's only bright spot on the night, it was up 3% from its last original on March 10th.  But CSI: NY was down another 4% from its last original on March 10 to a series low 2.5 rating, tying with Law & Order: SVU on the night.  Though as you can see below, CSI: NY had a victory in total viewers, with adults 18-34, SVU won by a comfortable margin (1.9 vs. 1.3).

Earlier in the night Minute To Win It posted a 1.8 rating with adults 18-49 -- same as its Sunday episode.

ABC landed in fourth place for the night with repeats of its comedy block (which from 8p-9pm were competitive with new episodes of the CBS comedies), and a new episode of Ugly Betty.

America's Next Top Model won the 8pm hour with women 18-34 and adults 18-34,  Note the Chicago CW affiliate aired baseball, so any viewing of the game would be included below in the CW's shows and will be stripped out in the final numbers.

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX Human Target 2.2/7 7.67
NBC Minute to Win It 1.8/6 5.88
CBS New Adventures of Old Christine 1.6/6 6.08
ABC Modern Family (R) 1.6/5 5.13
CW America's Next Top Model 1.4/5 3.35
8:30 CBS Accidentally on Purpose 1.9/6 6.20
ABC The Middle  (R) 1.6/5 5.12
9:00 FOX American Idol 6.5/18 19.66
CBS Criminal Minds 3.5/9 12.49
ABC Modern Family  (R) 1.9/5 5.02
NBC Law & Order: Special Victims Unit (R) 1.4/4 4.94
CW Fly Girls 0.6/2 1.37
9:30 ABC Cougar Town (R) 1.4/4 3.68
CW High Society 0.5/1 1.03
10:00 CBS CSI: NY 2.5/7 10.62
NBC Law & Order: Special Victims Unit 2.5/7 8.35
ABC Ugly Betty 1.4/4 4.03

In Late-Night Metered Markets Wednesday night:

  • "The Tonight Show with Jay Leno" (3.5/9 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.9/7) and ABC's "Nightline (2.6/6) and "Jimmy Kimmel Live" (1.2/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over "Late Show" (0.9/4), "Nightline" (0.9/4) and "Jimmy Kimmel Live" (0.5/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/4).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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