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Cable News Ratings for Thursday, April 8, 2010

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April 9th, 2010

Live + Same Day Cable News Daily Ratings for April 8, 2010

P2+ Total Day
FNC – 1,168,000 viewers
CNN – 406,000 viewers
MSNBC –425,000 viewers
CNBC – 171,000 viewers
HLN –366,000 viewers

P2+ Prime Time
FNC – 2,425,000 viewers
CNN – 628,000 viewers
MSNBC –1,072,000 viewers
CNBC – 129,000 viewers
HLN –729,000 viewers

25-54 Total Day
FNC –304,000 viewers
CNN –113,000 viewers
MSNBC –121,000 viewers
CNBC – a scratch w/41,000 viewers
HLN- 173,000 viewers

25-54 Prime Time
FNC – 584,000 viewers
CNN – 148,000 viewers
MSNBC –306,000 viewers
CNBC – a scratch w/45,000 viewers
HLN – 252,000 viewers

35-64 Total Day
FNC – 560,000 viewers
CNN – 177,000 viewers
MSNBC – 214,000 viewers
CNBC – 87,000 viewers
HLN - 198,000 viewers

35-64 Prime Time
FNC –1,121,000 viewers
CNN – 282,000 viewers
MSNBC –562,000 viewers
CNBC – 74,000 viewers
HLN –352,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 904,000 viewers (299,000) (539,000)
American Morning- 326,000 viewers (123,000) (151,000)
Morning Joe- 361,000 viewers (108,000) (181,000)
Squawk Box- 146,000 viewers (56,000) (90,000)
Morning Express w/ Meade- 355,000 viewers (221,000) (188,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,178,000 viewers (662,000) (1,094,000)
Situation Room—436,000 viewers (68,000) (157,000)
Hardball w/ C. Matthews —419,000 viewers (76,000) (201,000)
Fast Money —194 ,000 viewers (a scratch w/22,000) (78,000)
Prime News —225,000 viewers (81,000) (124,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,730,000 viewers (388,000) (795,000)
Situation Room—348,000 viewers (66,000) (139,000)
Ed Show —563,000 viewers (104,000) (277,000)
Mad Money— 118,000 viewers (24,000) (57,000)
Prime News – 230,000 viewers (109,000) (135,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,681,000 viewers (386,000) (717,000)
John King USA – 410,000 viewers (80,000) (179,000)
Hardball w/ C. Matthews – 637,000 viewers (137,000) (311,000)
Kudlow Report – 157,000 viewers (45,000) (78,000)
Issues – 496,000 viewers (179,000) (274,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,001,000 viewers (738,000) (1,422,000)
Campbell Brown – 519,000 viewers (101,000) (223,000)
Countdown w/ K. Olbermann – 1,258,000 viewers (336,000) (622,000)
Big Money in Middle East – a scratch w/112,000 viewers (a scratch w/36,000) (71,000)
Nancy Grace – 753,000 viewers (262,000) (369,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,364,000 viewers (562,000) (1,054,000)
Larry King Live —802,000 viewers (188,000) (350,000)
Rachel Maddow Show —1,216,000 viewers (343,000) (656,000)
New Age of Wal Mart — 126,000 viewers (a scratch w/43,000) (60,000)
Joy Behar – 876,000 viewers (265,000) (398,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,344,000 viewers (437,000) (777,000)
Anderson Cooper 360 — 488,000 viewers (133,000) (206,000)
Countdown w/ K. Olbermann – 526,000 viewers (158,000) (264,000)
Bio: Sam Walton– 150,000 viewers (57,000) (92,000)
Nancy Grace –569,000 viewers (233,000) (301,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor— 1,256,000 viewers (372,000) (683,000)
Anderson Cooper 360 – 332,000 viewers (107,000) (134,000)
Rachel Maddow Show —315,000 viewers (109,000) (190,000)
Mad Money – a scratch w/ 112,000 viewers (65,000) (70,000)
Showbiz Tonight-- 436,000 viewers (193,000) (262,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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