via press release:
THE CW’S “VAMPIRE DIARIES” TAKES WING WITH BIG WEEK-TO-WEEK GAINS
THE VAMPIRE DIARIES Posts Double-Digit Weekly Increases in All Key Categories
VAMPIRE DIARIES Delivers Largest Total Audience Since Feb. 11
VAMPIRE Continues To Reign with Female Teens, Winning in the Hour
SUPERNATURAL Scores Best Women Ratings in Over 2 Months
April 9, 2010 (Burbank, CA) – The CW’s freshman hit THE VAMPIRE DIARIES scored dramatic week-to-week gains, with increases of 26% in women 18-34 (2.4/8), 20% in adults 18-34 (1.8/6), 25% in women 18-49 (2.0/6), 23% in adults 18-49 (1.6/5), 33% in female teens (2.8/11) and 25% in total viewers (3.5 million), according to preliminary live plus same day Nielsen ratings for Thursday, April 8, 2010. THE VAMPIRE DIARIES posted its largest total audience since 2/11/10.
Competitively, THE VAMPIRE DIARIES won the 8:00-9:00p.m. hour among female teens, and tied for second among women 18-34.
SUPERNATURAL scared up some strong women ratings last night, as the show posted its best women 18-34 (1.4/4) ratings since2/4/10, and best women 18-49 (1.4/4) performance since 1/28/10.
SUPERNATURAL improved week-to-week by 17% in viewers (2.8mil) and 17% in women 18-34 and 27% in women 18-49.