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TV Ratings: CBS Wins As Bones, Fringe, Survivor, CSI, Mentalist All Up; Marriage Ref Series Low

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April 9th, 2010


Scoreboard CBS FOX NBC CW ABC Uni
rating/Share: Adults 18-49 3.6/11 2.5/8 1.7/5 1.4/4 1.4/4 1.3/4
Rating/Share: Adults 18-34 2.1/7 2.0/7 1.5/5 1.5/5 1.1/4 1.4/5
Total Viewers (million) 14.429 8.124 3.996 3.135 4.613 3.279


Against mostly ABC & NBC repeats, the Fox and CBS lineups rose vs. their last original episodes, but with repeats early, NBC's The Marriage Ref had a series low 2.1 adults 18-49 rating down 9% from last week.

CBS had little trouble sweeping through the ratings night on Thursday. Survivor was up 6% from last week to a 3.7 adults 18-49 rating, and was the top rated show of the night. CSI was up 6% from its last 9pm original (3/11) to a 3.5 rating, and The Mentalist was up 3% from its last 10pm original (3/11) to a 3.5 rating.

On Fox, Bones' 2.7 adults 18-49 rating was up 13% from last week, while Fringe's 2.3 rating was up 5% from last week.

ABC's FlashForward bounced off its series low rating last week, up 7% to a 1.6 adults 18-49 rating.

CW's line up rebounded, as Vampire Diaries was up 26% to a 2.4 rating in the CW target women 18-34 demo, and Supernatural was up 17% with women 18-34 to a 1.4 rating.

via NBC press blurb:

In Late-Night Metered Markets Thursday night:

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) topped CBS's "Late Show with David Letterman" (2.1/6 with an encore telecast delayed by golf coverage) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5 ranked #1 among the major networks in the time period over "Late Show" (0.6/3 with an encore telecast delayed by golf coverage), "Nightline" (1.0/4) and "Jimmy Kimmel Live" (0.6/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5, delayed by golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3, delayed by golf coverage).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS Survivor: Heroes v. Villians 3.5 11 11.614
FOX Bones 2.6 9 9.394
ABC FlashForward 1.6 5 5.503
CW The Vampire Diaries 1.6 5 3.472
NBC Community (repeat) 1.2 4 3.357
8:30 CBS Survivor: Heroes v. Villians 3.9 12 12.744
FOX Bones 2.8 9 10.178
ABC FlashForward 1.7 5 5.393
CW The Vampire Diaries 1.6 5 3.520
NBC Parks & Recreation (repeat) 1.3 4 3.196
9:00 CBS CSI 3.5 10 14.897
FOX Fringe 2.3 7 6.759
NBC The Office (repeat) 1.9 6 4.162
ABC Grey's Anatomy (repeat) 1.4 4 4.870
CW Supernatural 1.2 4 2.964
9:30 CBS CSI 3.5 10 15.167
FOX Fringe 2.2 6 6.166
NBC 30 Rock (repeat) 1.6 5 3.723
ABC Grey's Anatomy (repeat) 1.4 4 4.700
CW Supernatural 1.1 3 2.585
10:00 CBS The Mentalist 3.5 10 16.225
NBC The Marriage Ref 2.2 6 5.018
ABC Private Practice (repeat) 1.1 3 3.736
10:30 CBS The Mentalist 3.4 10 15.927
NBC The Marriage Ref 2.0 6 4.518
ABC Private Practice (repeat) 1.0 3 3.478

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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