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TV Ratings: As Expected "Ghost Whisperer" and "Medium" Rebound as "Miami Medical" Falls, But...

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April 10th, 2010

Scoreboard CBS FOX ABC NBC CW
Rating/Share: Adults 18-49 1.5/4 1.3/5 1.3/4 1.2/4 0.6/2
Total Viewers (million) 7.02 3.62 4.38 4.86 1.66

As pretty much everyone expected, Ghost Whisperer and Medium both saw gains from last Friday while Miami Medical fell, but Ghost Whisperer in particular did not rebound by much and perhaps Miami Medical didn't fall as much as some would have predicted.

Ghost Whisperer had a 1.5 with adults 18-49, that's up from last week's 1.3 rating on Good Friday, but Medium rebounded more.  Medium also had a 1.3 last Friday but bounced back to a 1.7 rating and was the night's most-watched show with 7.5 million.  Meanwhile, Miami Medical dropped from last week's 1.6 rating with adults 18-49 to a 1.4 rating and 7.1 million viewers.

With a 1.6 rating with adults 18-49, Jamie Oliver's Food Revolution was second in the 9pm hour besting Gordon Ramsay's Kitchen Nightmares (which was a recap special) with a 1.5.

At 8pm Smallville had a 0.8 rating with adults 18-49 and 2.13 million viewers.  The CW Chicago affiliate was running baseball again, though note the baseball watching numbers are included in the numbers for Smallville and will be stripped out in the finals though any Smallville viewing from when they ran it at ~10:30p local time will be added back in.

Time Net Show 18-49 Rating Viewers (Millions)
8:00 CBS Ghost Whisperer 1.5/6 6.58
NBC Who Do You Think You Are (R) 1.1/4 4.14
FOX House (R) 1.1/4 3.53
ABC Jamie Oliver's Food Revolution (R) 0.9/4 3.57
CW Smallville 0.80 2.13
9:00 CBS Medium 1.7/6 7.46
ABC Jamie Oliver's Food Revolution 1.6/5 4.72
FOX Kitchen Nightmares 1.5/5 3.57
NBC Dateline 1.2/4 5.07
CW America's Next Top Model (R) 0.5/2 1.20
10:00 CBS Miami Medical 1.4/5 7.13
NBC Dateline 1.4/5 5.38
ABC 20/20 1.3/4 4.83

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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