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TV Ratings: NASCAR Races to Saturday Victory

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April 11th, 2010

Due to the nature of live programming the ratings for FOX(NASCAR) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard FOX CBS NBC ABC
Adults 18-49 rating/Share 1.6/6 1.1/4 0.9/3 0.9/3
Total Viewers (million) 5.78 5.67 3.56 2.77

With the NCAA college hoops action over, the broadcast networks resumed the customary practice of hardly being watched at all on a Saturday night.  NASCAR racing took the lead on FOX, though unless there are significant revisions in the finals (possible, since a live event) NASCAR didn't improve FOX versus its normal Saturday night lineup of COPS and America's Most Wanted.

Marc Berman reported that ABC ran Anchorman between 8p-11pm.  In my program listings it showed the movie ran from 8p-10p with a Castle rerun at 10pm.  Unfortunately we  won't directly see the report until tomorrow .  If my program guide is right then the numbers below for Anchorman's average also include an hour of Castle in them.  If my program guide was wrong, it should be correct below.

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX NASCAR: Sprint Cup Phoenix 1.6/6 5.86
ABC Anchorman: The Legend of Ron Burgundy (R) 8p-10p 0.9/3 2.77
CBS CSI: Miami (R) 0.8/3 4.77
NBC Parenthood (R) 0.6/2 2.52
9:00 FOX NASCAR: Sprint Cup Phoenix 1..6/6 5.71
CBS Criminal Minds (R) 1.1/4 5.64
NBC Law & Order (R) 0.8/3 3.71
10:00 CBS 48 Hours Mystery 1.6/5 6.61
NBC Law & Order: SVU (R) 1.2/4 4.45
ABC Castle (R)?

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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