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Cable News Ratings for Friday, April 9, 2010

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April 12th, 2010

Live + Same Day Cable News Daily Ratings for April 9, 2010

P2+ Total Day
FNC – 1,127,000 viewers
CNN – 409,000 viewers
MSNBC – 377,000 viewers
CNBC - 186,000 viewers
HLN - 280,000 viewers

P2+ Prime Time
FNC – 2,079,000 viewers
CNN – 669,000 viewers
MSNBC –689,000 viewers
CNBC – 233,000 viewers
HLN –473,000 viewers

25-54 Total Day
FNC –291,000 viewers
CNN –134,000 viewers
MSNBC –116,000 viewers
CNBC – 61,000 viewers
HLN - 117,000 viewers

25-54 Prime Time
FNC – 533,000 viewers
CNN – 162,000 viewers
MSNBC –170,000 viewers
CNBC – 111,000 viewers
HLN – 109,000 viewers

35-64 Total Day
FNC – 553,000 viewers
CNN – 186,000 viewers
MSNBC – 197,000 viewers
CNBC – 99,000 viewers
HLN - 140,000 viewers

35-64 Prime Time
FNC –964,000 viewers
CNN – 273,000 viewers
MSNBC –380,000 viewers
CNBC – 136,000 viewers
HLN –206,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,048,000 viewers (334,000) (622,000)
American Morning- 356,000 viewers (189,000) (216,000)
Morning Joe- 366,000 viewers (121,000) (200,000)
Squawk Box- 131,000 viewers (52,000) (75,000)
Morning Express w/ Meade- 286,000 viewers (145,000) (159,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,966,000 viewers (504,000) (1,036,000)
Situation Room—365,000 viewers (115,000) (164,000)
Hardball w/ C. Matthews – 572,000 viewers (101,000) (251,000)
Fast Money – 193,000 viewers (a scratch w/52,000) (100,000)
Options Action– 144,000 viewers (a scratch w/19,000) (70,000)
Showbiz Tonight —136,000 viewers (59,000) (73,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,849,000 viewers (414,000) (844,000)
Situation Room—363,000 viewers (127,000) (136,000)
Ed Show —556,000 viewers (126,000) (310,000)
Mad Money —147,000 viewers (a scratch w/32,000) (96,000)
Prime News – 180,000 viewers (80,000) (119,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,441,000 viewers (381,000) (695,000)
John King USA – 375,000 viewers (115,000) (155,000)
Hardball w/ C. Matthews – 606,000 viewers (167,000) (356,000)
Kudlow Report –139,000 viewers (a scratch w/28,000) (71,000)
Issues – 304,000 viewers (92,000) (157,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,500,000 viewers (623,000) (1,137,000)
Campbell Brown – 478,000 viewers (125,000) (193,000)
Countdown w/ K. Olbermann – 972,000 viewers (223,000) (493,000)
The Apprentice – 201,000 viewers (78,000) (103,000)
Nancy Grace – 672,000 viewers (179,000) (324,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,903,000 viewers (526,000) (928,000)
Larry King Live —780,000 viewers (170,000) (283,000)
Rachel Maddow Show —855,000 viewers (197,000) (490,000)
American Greed — 244,000 viewers (122,000) (145,000)
Joy Behar – 557,000 viewers (101,000) (193,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,832,000 viewers (448,000) (825,000)
Anderson Cooper 360 — 750,000 viewers (193,000) (344,000)
Countdown w/ K. Olbermann – 240,000 viewers (91,000) (158,000)
Business Nation – 253,000 viewers (133,000) (161,000)
Nancy Grace –238,000 viewers (60,000) (123,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,247,000 viewers (341,000) (572,000)
Anderson Cooper 360 – 481,000 viewers (146,000) (248,000)
MSNBC Investigates —193,000 viewers (95,000) (109,000)
Mad Money – a scratch w/87,000 viewers (a scratch w/38,000) (a scratch w/36,000)
Showbiz Tonight-- 272,000 viewers (103,000) (159,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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