CBS Sports’ Master Third-Round Coverage Up 33%; Highest Rating in Nine Years
We’ll post final round info as soon as we see it.
via press release:
CBS SPORTS’ MASTERS THIRD-ROUND EARNS HIGHEST RATING IN NINE YEARS — SATURDAY’S BROADCAST RATINGS UP 33 % FROM LAST YEAR
CBS Sports’ coverage of the 2010 Masters on Saturday, April 10 scored its highest rating in nine years earning an average overnight household rating/share of 7.6/18, up 33% from last year’s Saturday third-round coverage (5.7/13). This year’s Saturday third round coverage is also the third highest-rated Saturday of any major championship since at least 1986 in the metered markets (as far back as recorded CBS Nielsen data).
The highest rated Saturday of a major championship was the 1997 Masters third round with an 8.6/20 when Tiger Woods was on his quest for his first Green Jacket. The second highest-rated Saturday of a major championship was also the Masters when in 2001, Tiger Woods was on his way to his second Green Jacket earning a 7.9/19.
This year’s third round rating peaked at 8.6/19 from 6:00-6:30 PM, ET.
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