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Grey's Anatomy, Big Bang Theory, 90210 Are DVR Viewing Standouts

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April 12th, 2010

Grey's Anatomy added 1.4 adults 18-49 rating points after its airdate from DVR viewing to again lead all broadcast shows for absolute DVR ratings gains. To put that in perspective, that's like adding the entire Same Day adults 18-49 audience for America's Next Top Model (which drew a 1.38 Live+Same Day 18-49 rating) via DVR viewing.

In a three way tie for second place, adding 1.2 ratings points after their airdates were Modern Family, The Office, and Big Bang Theory (which moved up a bit from its typical position).  That week (March 22-28), had ABC, CW and NBC shows mostly in new episodes while CBS and Fox had a mix of new and repeats airing.

With the CW in all new episodes its shows were all over the top % ratings gains from DVR viewing, as  90210 topped the % increase in ratings by DVR viewing rankings for the week, boosting its adults 18-49 rating by a substantial 49%, ahead of CW stablemate Melrose Place in second place with a 43% increase.

Compare any of the shows below with their networks overall average Live+7 DVR adults 18-49 ratings increases for the week: CW (26%), Fox (11%), CBS (9%), ABC (16%), NBC (15%).

Disclaimer: all the numbers we have seen point to a scenario where the additional days of DVR viewing beyond the Live+SD numbers play almost no role in a shows’ fate.  In a conversation with the head of research for a broadcast network he agreed that perhaps 10% of the viewing beyond the Live+SD period serves to increase the C+3 commercial ratings that are used to price advertising, so it's not going to save shows with bad Live+SD ratings.

Note that the tables below contain adults 18-49 demo program ratings, not millions of viewers.

To see the previous most DVR'd TV Shows lists click here.

Those of you interested in DVR viewing numbers might enjoy:

When Do DVR’d Shows Get Watched? Same Night or After?

Doing My Part To Combat DVR Misinformation

Largest 18-49 Demo Increase From DVR Viewing for Broadcast TV Shows (March 22-28):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 GREY'S ANATOMY ABC 3.70 5.10 1.4 38% 27%
2 Big Bang Theory CBS 5.25 6.48 1.2 23% 19%
3 OFFICE NBC 3.54 4.72 1.2 33% 25%
4 Modern Family ABC 3.70 4.88 1.2 32% 24%
5 LOST ABC 4.05 5.18 1.1 28% 22%
6 Private Practice ABC 2.95 3.85 0.9 31% 23%
7 American Idol-TUES FOX 8.44 9.23 0.8 9% 9%
8 30 ROCK NBC 2.89 3.67 0.8 27% 21%
9 PARENTHOOD NBC 2.70 3.43 0.7 27% 21%
10 Two and a Half Men CBS 5.08 5.80 0.7 14% 12%
11 How I Met Your Mother CBS 3.55 4.25 0.7 20% 16%
12 Family Guy FOX 3.79 4.45 0.7 17% 15%
13 24 FOX 2.74 3.40 0.7 24% 19%
14 American Idol-WED FOX 7.23 7.85 0.6 9% 8%
15 FLASHFORWARD ABC 1.80 2.41 0.6 34% 25%
16 Cougar Town ABC 2.62 3.23 0.6 23% 19%
17 Law And Order:SVU NBC 3.29 3.88 0.6 18% 15%
18 Castle ABC 3.33 3.90 0.6 17% 15%
19 CSI: MIAMI CBS 3.18 3.73 0.6 17% 15%
20 CHUCK NBC 1.93 2.46 0.5 27% 22%
21 Human Target FOX 2.00 2.51 0.5 26% 20%
22 MARRIAGE REF NBC 2.53 3.02 0.5 19% 16%
23 UGLY BETTY ABC 1.62 2.09 0.5 29% 22%
24 COMMUNITY NBC 2.07 2.53 0.5 22% 18%
25 Biggest Loser 9 NBC 3.03 3.48 0.5 15% 13%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows (March 22-28):

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Ratings Increase Post Airdate 18-49 Rating Increase from DVR Viewing % of 18-49 Viewing By DVR Post Airdate
1 90210 CW 0.72 1.07 0.4 49% 33%
2 MELROSE PLACE CW 0.46 0.66 0.2 43% 30%
3 GREY'S ANATOMY ABC 3.70 5.10 1.4 38% 27%
4 Gossip Girl-MON CW 0.97 1.33 0.4 37% 27%
5 FLASHFORWARD ABC 1.80 2.41 0.6 34% 25%
6 OFFICE NBC 3.54 4.72 1.2 33% 25%
7 Modern Family ABC 3.70 4.88 1.2 32% 24%
8 Private Practice ABC 2.95 3.85 0.9 31% 23%
9 UGLY BETTY ABC 1.62 2.09 0.5 29% 22%
10 Vampire Diaries CW 1.57 2.01 0.4 28% 22%
11 LOST ABC 4.05 5.18 1.1 28% 22%
12 CHUCK NBC 1.93 2.46 0.5 27% 22%
13 PARENTHOOD NBC 2.70 3.43 0.7 27% 21%
14 30 ROCK NBC 2.89 3.67 0.8 27% 21%
15 Supernatural CW 1.25 1.57 0.3 26% 20%
16 Human Target FOX 2.00 2.51 0.5 26% 20%
17 Law And Order NBC 1.83 2.28 0.5 25% 20%
18 24 FOX 2.74 3.40 0.7 24% 19%
19 Big Bang Theory CBS 5.25 6.48 1.2 23% 19%
20 Cougar Town ABC 2.62 3.23 0.6 23% 19%
21 V ABC 1.60 1.96 0.4 23% 18%
22 COMMUNITY NBC 2.07 2.53 0.5 22% 18%
23 Kitchen Nightmares FOX 1.69 2.06 0.4 22% 18%
24 AMERICA'S Top Model-8 CW 1.38 1.68 0.3 22% 18%
25 MERCY NBC 1.34 1.62 0.3 21% 17%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data –LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day(Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

% of All Adults 18-49 Viewing By DVR Past Airdate - Of the total viewing of that particular episode, what percentage was done via DVR.

Because of emerging practices in the TV media, and our access to the relevant data, we're making a pretty fundamental change in the way we present DVR data. Up until the 2009-2010 season, we used the show's Live program rating or viewership as the base upon which the Live+7 day DVR viewing was added. Now, the press seems to be standardizing around using Live+Same Day DVR viewing as the base for the calculations, plus our access to Live ratings is somewhat erratic and restricted. While there are both positive and negative aspects to basing increases on Live+SD, after discussion, Robert and I decided to make the change.

Nielsen TV Ratings Data:©2010 The Nielsen Company. All Rights Reserved.

 
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