According to Nielsen's inaugural "Fourth Screen Network Audience Report" on location based media, movie theaters, elevators and health club based networks were the top four for delivery of ad exposures in the last four months of 2009.
The report finds that 54% of the 237 million monthly exposures to persons 18+ were displayed to male audiences , with 46% exposed to females. An estimated 50% of all the monthly exposures were displayed to men and women in the key 18-34 demographic.
| Gross Monthly Digital Video Ad Exposures, P18+(September-December 2009) | ||||
|---|---|---|---|---|
| RANK | Network | Venue | Persons 18+ | % 18-34 |
| 1 | NCM | Movie Theaters | 35,301,188 | 47% |
| 2 | Captivate | Elevators | 31,332,148 | 55% |
| 3 | Zoom Fitness | Health Clubs | 29,396,229 | 43% |
| 4 | Screenvision | Movie Theaters | 26,390,071 | 47% |
| 5 | Zoom Social | Bar/Restaurants | 25,165,269 | 84% |
| 6 | AMI | Bar/Restaurants | 22,609,400 | 53% |
| 7 | The Hotel Networks | Hotels | 22,196,922 | 34% |
| 8 | GSTV | Gas Stations | 21,306,028 | 44% |
| 9 | indoorDirect | Restaurants | 14,146,853 | 43% |
| 10 | RMG Fitness | Health Clubs | 9,548,019 | 35% |
| TOTAL | 237,392,127 | 50% | ||
| Source: The Nielsen Company | ||||
