Movie Theaters, Elevators, Health Clubs Top "Fourth Screen" Ad Viewing

Categories: TV Advertising

Written By

April 12th, 2010

According to Nielsen's inaugural "Fourth Screen Network Audience Report" on location based media, movie theaters, elevators and health club based networks were the top four for delivery of ad exposures in the last four months of 2009.

The report finds that 54% of the 237 million monthly exposures to persons 18+ were displayed to male audiences , with 46% exposed to females. An estimated 50% of all the monthly exposures were displayed to men and women in the key 18-34 demographic.

Gross Monthly Digital Video Ad Exposures, P18+(September-December 2009)
RANK Network Venue Persons 18+ % 18-34
1 NCM Movie Theaters 35,301,188 47%
2 Captivate Elevators 31,332,148 55%
3 Zoom Fitness Health Clubs 29,396,229 43%
4 Screenvision Movie Theaters 26,390,071 47%
5 Zoom Social Bar/Restaurants 25,165,269 84%
6 AMI Bar/Restaurants 22,609,400 53%
7 The Hotel Networks Hotels 22,196,922 34%
8 GSTV Gas Stations 21,306,028 44%
9 indoorDirect Restaurants 14,146,853 43%
10 RMG Fitness Health Clubs 9,548,019 35%
TOTAL 237,392,127 50%
Source: The Nielsen Company

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Read the entire post at nielsenwire.

 
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