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TV Ratings: Undercover Boss Still Calling The Shots As CBS Wins

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April 12th, 2010


Due to the nature of live programming the ratings for CBS (Masters overrun) are approximate and subject to significant revisions in the final numbers. See below for more information on these Fast Affiliate Ratings.

Scoreboard CBS FOX ABC NBC Uni
Adults 18-49: Rating/Share 3.3/10 2.2/7 2.2/7 1.8/5 0.8/2
Adults 18-34: Rating/Share 2.3/8 2.5/9 1.5/5 1.3/4 0.8/3
Total Viewers (million) 13.085 4.591 8.129 5.396 2.372


A short overrun of The Masters golf tournament into Eastern/Central primetime boosted CBS' early numbers and helped them win the ratings race on Sunday night as Undercover Boss looks to still be in charge and Celebrity Apprentice continued to fall.

Following a Minute To Win It repeat, NBC's Celebrity Apprentice continued bumping along the bottom of its ratings track. Its 2.6 adults 18-49 rating was down 7% from its Easter Sunday episode tieing a series low for a"Celebrity" Apprentice.

Fox didn't have much good news on Sunday night either, as The Simpsons was flat from its last original episode (3/28) with a 2.7 adults 18-49 rating, and The Cleveland Show was down 7% from its last original (3/28) to a 2.6 rating. Family Guy was down 11% from its last original (3/28) to a 3.4 rating. In its return to Sunday night, American Dad was down 14% from its last original (2/21) to a 2.4 rating, but that was about 25% better than the now canceled Sons Of Tucson in the timeslot.

ABC's Extreme Makeover: Home Edition was up 4% from Easter Sunday to a 2.4 adults 18-49 rating, and a special two hour Brothers & Sisters was up 4% to a 2.5 rating vs. its last one hour original episode (3/14).

With the CBS shows/timeslots jumbled by The Masters overrun, there's not much that can be concluded about their specific shows until we see the final ratings later today.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS Masters Overrrun / 60 Minutes 3.4 12 15.821
ABC America's Funniest Home Videos 1.4 5 5.798
FOX Til Death 0.8 3 1.935
NBC Dateline NBC 0.7 3 3.708
7:30 CBS 60 Minutes 2.9 10 14.887
ABC America's Funniest Home Videos 1.7 6 6.942
FOX The Simpsons (repeat) 1.1 4 2.491
NBC Dateline NBC 0.8 3 3.779
8:00 CBS 60 Minutes / The Amazing Race 3.2 10 12.877
FOX The Simpsons 2.7 8 5.649
ABC Extreme Makeover: Home Edition 2.2 7 8.000
NBC Minute To Win It (repeat) 1.1 3 4.099
8:30 CBS The Amazing Race 3.3 10 11.539
FOX The Cleveland Show 2.6 8 5.454
ABC Extreme Makeover: Home Edition 2.5 7 9.087
NBC Minute To Win It (repeat) 1.6 4 4.986
9:00 CBS Amazing Race / Undercover Boss 3.7 10 13.277
FOX Family Guy 3.4 9 6.930
ABC Brothers & Sisters 2.3 6 8.343
NBC Celebrity Apprentice 2.2 6 5.993
9:30 CBS Undercover Boss 4.4 11 14.965
ABC Brothers & Sisters 2.5 7 8.799
FOX American Dad 2.4 6 5.087
NBC Celebrity Apprentice 2.3 6 6.151
10:00 CBS Undercover Boss / Cold Case 3.0 8 11.880
NBC Celebrity Apprentice 2.7 7 6.866
ABC Brothers & Sisters 2.5 7 8.988
10:30 NBC Celebrity Apprentice 3.0 8 7.582
ABC Brothers & Sisters 2.6 7 9.075
CBS Cold Case 2.2 6 9.435

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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