Galavision Doubles Hispanic Audience Of Spanish-Language Cable Competitors During First Quarter Among Total Viewers & Adults 18-49

Categories: Network TV Press Releases

Written By

April 13th, 2010

via press release:

THERE’S NO STOPPING THE FACTS: GALAVISION #1

NETWORK DOUBLES HISPANIC AUDIENCE OF SPANISH-LANGUAGE CABLE COMPETITORS DURING FIRST QUARTER AMONG TOTAL VIEWERS 2+ AND ADULTS 18-49


MIAMI, FL, APRIL 13, 2010 – Galavisión, the leading Spanish-language cable network in the United States, announced today that it is the #1 Spanish-language cable network in Spanish-language Primetime (M-Sun 7pm-11pm) and Total Day (M-Sun 7am-2am), doubling the Hispanic audience of other Spanish-language cable competitors among Total Hispanic Viewers 2+ and Hispanic Adults 18-49 during First Quarter 2010.

Galavisión – First Quarter 2010 Performance

Spanish-language Primetime (M-Sun 7-11pm) and Total Day (M-Sun 7am-2am)

Spanish-language Primetime

(M-Sun 7pm – 11pm)

Total Day (M-Sun 7am-2am)

NETWORK TOTAL HISPANIC VIEWERS 2+ GALA. ADV. HISPANIC ADULTS 18-49 GALA. ADV. TOTAL HISPANIC VIEWERS 2+ GALA. ADV. HISPANIC ADULTS 18-49 GALA. ADV.
Galavisión 141,000 92,000 115,000 74,000
Discovery en Español 94,000 50% 63,000 46% 47,000 145% 33,000 124%
Fox Sports en Español 81,000 74% 55,000 67% 48,000 140% 33,000 124%
MUN2 54,000 161% 30,000 207% 33,000 248% 19,000 289%
ESPN Deportes 46,000 207% 28,000 229% 41,000 180% 28,000 164%
GOL TV 13,000 985% 9,000 922% 11,000 945% 8,000 825%

Source: The Nielsen Company, NPM-Hispanic. 12/28/09-3/28/10; Most Current viewing.  Program-based dayparts; excludes breakouts.  Total Day – Mon-Sun 7am-2am; Spanish-language Primetime – Mon-Sun 7-11pm.

Program Highlights:

  • Galavisión’s new series “¿Sabiás Qué…?” (How it Works) is the network’s breakout hit this season averaging 215,000 Total Viewers 2+ in March 2010, a 23% increase since the show’s premiere in November 2009.
  • Additionally, “¿Sabiás Qué?” averaged strong audience figures among Adults 18-49 (163,000 viewers) in March, a 52% increase since its premiere.

Source: The Nielsen Company NPM 11/2/09-3/23/10. “¿Sabías Qué?” Tues 8-8:30pm, 8:30-9pm, 9-9:30pm, 9:30 10pm; Thurs. 8-8:30pm, 8:30-9pm. Most Current Viewing

  • During First Quarter 2010, Galavisión has been the destination for news, delivering audience increases during all of the network’s newscasts compared to a year ago:

o       “Noticiero con Joaquín López Dóriga” (The News with Joaquín López Dóriga) is up +77% among Total Viewers 2+ and +85% among Adults 18-49.

o       “Primero Noticias” (News First) is up +40% among Total Viewers 2+ and +55% among Adults 18-49.

o       “Las Noticias por Adela” (The News with Adela) is up +38% among Total Viewers 2+ and Adults 18-49.

Source: The Nielsen Company NPM 12/28/09-3/28/10 vs. 12/29/08-3/29/09. Most Current Viewing.

  • Galavisión also experienced double digit growth on key demos during the First Quarter 2010 Fútbol Liga Mexicana (Mexican League Soccer) telecasts compared to the same period a year ago (1Q 2009).

Galavisión FLM Audience Average

1Q 2010 vs. 1Q 2009

TOTAL HISPANIC VIEWERS 2+ HISPANIC ADULTS 18-49 HISPANIC MALES 18-49
1Q09 299,000 190,000 145,000
1Q10 355,000 242,000 183,000
% Growth 19% 27% 26%

Source: The Nielsen Company NPM, 12/28/09-3/28/10 vs. 12/29/08-3/29/09. Most Current Viewing (Live +7 through 3/21/10; Live+SD 3/22 – 3/28)

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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