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USA Tops Primetime Viewership, But TBS Tops Adults 18-49

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April 13th, 2010

As is typical outside of big cable sports weeks, USA Network topped the weekly primetime viewership rankings, but interestingly coincident with their big Conan O'Brien announcement yesterday, TBS moved up from its typical #2 position to top the adults 18-49 primetime viewership for the cable ratings week. I haven't seen the list of top cable adults 18-49 shows yet, but two airings of Shrek The Third movie had pretty strong viewership numbers for TBS, so they may have provided the extra margin over their typical results. Update: Having seen the top 18-49 shows for the week on cable, it looks like Shrek was the added margin for TBS. It was the only show of theirs in the top rankings that wasn't typical (like Family Guy, House of Payne, Meet the Browns)

Of course, Nickelodeon was number one for total day average cable viewership.

Prime-time Average Viewers (Live+SD) Week of April 5-11, 2010

Network (000s)
USA 3,017
DSNY 2,469
TBSC 2,046
FOXN 1,884
TNT 1,831
NAN 1,812
HIST 1,624
TOON 1,580
ESPN 1,466
A&E 1,310
DISC 1,301
SYFY 1,247
FX 1,197
HGTV 1,143
LIFE 1,128
TRU 1,127
FAM 1,076
FOOD 982
TLC 907
AMC 900
CMDY 860
MTV 826
MSNB 773
NKJR 751
TVLD 735

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
TBSC 1,140
USA 1,107
TNT 871
HIST 734
DISC 656
A&E 625
FX 622
ESPN 609
CMDY 555
SYFY 529
TRU 521
FOOD 507
MTV 506
DSNY 499
FAM 485
TLC 463
LIFE 457
NAN 455
HGTV 432
SPK 396
AMC 365
BRAV 360
EN 360
VH1 356
TOON 349

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,185
NAN 1,651
DSNY 1,570
USA 1,351
TNT 1,288
ADSM 1,255
TOON 1,198
FOXN 1,042
TBSC 946
ESPN 897
HIST 763
A&E 760
TRU 723
FX 694
DISC 688
LIFE 679
HGTV 626
FOOD 618
SYFY 605
TVLD 557
FAM 551
NKJR 543
MTV 537
AMC 507
CMDY 507

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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