USA Delivers More Adults 25-54, Viewers, And Households For the Week On Cable

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via press release:


NEW YORK, NEW YORK – April 13, 2010 – USA was the #1 network in cable prime this past week, delivering more P25-54 (1.2 million, +25% over #2 TNT), total viewers (3.02 million, +22% over #2 Disney Channel), and households (2.36 million, +33% over #2 Disney Channel) than any of its cable competitors. No other cable network delivered over 1 million viewers among P25-54, 3 million among total viewers or 2 million among Households.

USA had 2 of the top ten and 7 of the top twenty P25-54 entertainment telecasts of the week in basic cable prime with original episodes of WWE MONDAY NIGHT RAW, IN PLAIN SIGHT and LAW & ORDER: CRIMINAL INTENT and also episodes of NCIS.  USA also had two of the top ten P18-49 telecasts of the day with WWE RAW.

  • On Monday, WWE RAW made USA the #1 cable network in Primetime among all key demos.  Among M18-34 the second hour of WWE RAW topped 24, Dancing With The Stars & Rules Of Engagement.
  • On Tuesday at 10pm part two of the LAW & ORDER CRIMINAL INTENT season premiere helped make USA the #1 entertainment network in Primetime and the only one to average over 1 million viewers among either P18-49 or P25-54.  LAW & ORDER CRIMINAL INTENT was the top entertainment program among both P25-54 (1.47 million) and total viewers (3.5 million). In P18-49 LAW & ORDER CRIMINAL INTENT was the #1 scripted program in Primetime (1.24 million).
  • On Wednesday IN PLAIN SIGHT made USA the #1 cable network in the highly competitive 10pm hour among P25-54 (1.3 million) and total viewers (3.34 million).

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

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