Broadcast & Cable Evening News Ratings Through Q1, 2010

Categories: Cable News Ratings,Evening News TV Ratings

Written By

April 14th, 2010

Here's the latest quarterly update in TVB's table of news ratings across broadcast and cable networks.

If you believe the headlines, news viewers watch nothing but cable news these days. In truth, network news and local news programs deliver many more news viewers than their cable counterparts. Below you will find two reports: one tracks the quarterly ratings trends for the evening news broadcasts (6:30-7p) on ABC, CBS, NBC, Univision and Telemundo while the other tracks the quarterly ratings trends for the cable news networks for 6PM-12M, M-F.

Broadcast Networks Evening News Ratings Trend

Monday-Friday 6:30-7PM – 2nd Qtr 2006 – 1st Qtr 2010

Networks/Demographic 1Q

10

4Q

09

3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

ABC
– World News Tonight
HH US AA% 5.5 5.4 4.7 4.9 5.7 5.7 5.1 5.3 6.2 6.0 5.3 5.6 6.3 6.0 5.2 5.3
A18-49 US AA% 1.3 1.3 1.1 1.2 1.4 1.5 1.3 1.3 1.6 1.5 1.4 1.4 1.7 1.6 1.5 1.6
A25-54 US AA% 1.9 1.8 1.6 1.7 2.1 2.2 1.8 1.9 2.3 2.1 1.9 2.0 2.4 2.3 2.1 2.1
CBS –
Evening News
HH US AA% 4.2 4.2 3.7 3.8 4.5 4.3 3.9 3.9 4.6 4.5 4.1 4.3 5.0 5.3 5.1 4.9
A18-49 US AA% 1.1 1.0 0.9 1.0 1.2 1.2 1.0 1.0 1.2 1.1 1.1 1.2 1.4 1.5 1.4 1.3
A25-54 US AA% 1.6 1.5 1.2 1.3 1.7 1.6 1.4 1.4 1.8 1.6 1.4 1.6 1.9 2.0 1.9 1.8
NBC –
Nightly News
HH US AA% 6.5 5.9 5.1 5.4 6.3 5.9 5.5 5.5 6.3 6.0 5.2 5.3 6.4 6.3 5.6 5.7
A18-49 US AA% 1.7 1.5 1.3 1.4 1.8 1.7 1.5 1.5 1.7 1.6 1.3 1.4 1.7 1.7 1.6 1.6
A25-54 US AA% 2.4 2.2 1.8 1.9 2.5 2.3 2.0 2.0 2.3 2.1 1.8 1.9 2.4 2.3 2.1 2.2
Noticiero Univision
HH US AA% 1.3 1.2 1.1 1.2 1.4 1.3 1.2 1.2 1.4 1.3 1.1 1.2 1.4 1.3 1.2 1.2
A18-49 US AA% 0.8 0.7 0.7 0.8 0.9 0.8 0.7 0.8 1.0 0.9 0.7 0.8 0.9 0.8 0.8 0.9
A25-54 US AA% 0.8 0.7 0.7 0.8 0.9 0.9 0.8 0.8 1.0 0.9 0.8 0.9 1.0 0.9 0.9 0.9
Noticiero Telemundo
HH US AA% 0.4 0.4 0.3 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.4 0.5 0.5 0.5 0.5 0.5
A18-49 US AA% 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.3
A25-54 US AA% 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.3 0.3 0.3 0.2 0.3 0.3

Cable News Networks Demo Trends

Monday-Friday 6PM-12M – 2nd Qtr 2006 – 1st Qtr 2010

Cable
Networks/Demo
1Q

10

4Q

09

3Q

09

2Q

09

1Q

09

4Q

08

3Q

08

2Q

08

1Q

08

4Q

07

3Q

07

2Q

07

1Q

07

4Q

06

3Q

06

2Q

06

CNN
HH US AA% 0.5 0.5 0.6 0.6 0.8 1.1 0.9 0.7 0.9 0.6 0.6 0.6 0.6 0.6 0.6 0.6
A18-49 US AA% 0.1 0.1 0.2 0.2 0.2 0.4 0.3 0.2 0.3 0.1 0.2 0.2 0.2 0.2 0.2 0.1
A25-54 US AA% 0.2 0.1 0.2 0.2 0.3 0.5 0.4 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2
CNBC
HH US AA% 0.2 0.1 0.1 0.1 0.2 0.2 0.2 0.1 0.2 0.2 0.1 0.1 0.2 0.1 0.1 0.1
A18-49 US AA% 0.1 0.0 0.0 0.0 0.1 0.1 0.1 0.0 0.1 0.1 0.0 0.0 0.1 0.1 0.0 0.1
A25-54 US AA% 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.1
FOX NEWS
HH US AA% 1.6 1.5 1.5 1.5 1.5 1.7 1.5 1.1 1.2 1.0 1.0 1.1 1.1 1.0 1.1 1.0
A18-49 US AA% 0.3 0.3 0.3 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 0.2 0.2 0.2 0.2 0.2
A25-54 US AA% 0.5 0.5 0.5 0.4 0.4 0.5 0.4 0.3 0.4 0.3 0.3 0.3 0.3 0.3 0.4 0.3
HLN
HH US AA% 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2
A18-49 US AA% 0.1 0.1 0.1 0.1 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.1 0.1 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
MSNBC
HH US AA% 0.5 0.5 0.5 0.5 0.6 0.9 0.6 0.5 0.5 0.3 0.4 0.3 0.3 0.3 0.3 0.2
A18-49 US AA% 0.1 0.1 0.1 0.1 0.2 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1
A25-54 US AA% 0.2 0.2 0.2 0.2 0.2 0.4 0.3 0.2 0.2 0.1 0.2 0.1 0.2 0.1 0.1 0.1
 
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