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Cable News Ratings for Tuesday, April 13, 2010; CNN's John King USA Has Lowest Viewership Night Yet

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April 14th, 2010

John King USA on CNN averaged its lowest-rated night in viewership on Tuesday since its debut. Quite the timing as yesterday was also CNN’s upfront presentation where John King took the stage.

Live + Same Day Cable News Daily Ratings for April 13, 2010

P2+ Total Day
FNC – 1,173,000 viewers
CNN – 352,000 viewers
MSNBC – 429,000 viewers
CNBC - 177,000 viewers
HLN - 295,000 viewers

P2+ Prime Time
FNC – 2,270,000 viewers
CNN – 547,000 viewers
MSNBC –999,000 viewers
CNBC – 133,000 viewers
HLN –663,000 viewers

25-54 Total Day
FNC –310,000 viewers
CNN –107,000 viewers
MSNBC –128,000 viewers
CNBC – a scratch w/ 48,000 viewers
HLN - 129,000 viewers

25-54 Prime Time
FNC – 584,000 viewers
CNN – 134,000 viewers
MSNBC –283,000 viewers
CNBC – 62,000 viewers
HLN – 216,000 viewers

35-64 Total Day
FNC – 574,000 viewers
CNN – 157,000 viewers
MSNBC – 218,000 viewers
CNBC – 84,000 viewers
HLN - 164,000 viewers

35-64 Prime Time
FNC –1,101,000 viewers
CNN – 211,000 viewers
MSNBC –515,000 viewers
CNBC – 75,000 viewers
HLN –336,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 992,000 viewers (323,000) (547,000)
American Morning- 264,000 viewers (123,000) (161,000)
Morning Joe- 459,000 viewers (151,000) (229,000)
Squawk Box- 186,000 viewers (73,000) (100,000)
Morning Express w/ Meade- 244,000 viewers (164,000) (174,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,170,000 viewers (552,000) (1,064,000)
Situation Room—434,000 viewers (99,000) (150,000)
Hardball w/ C. Matthews – 477,000 viewers (86,000) (226,000)
Fast Money – 235,000 viewers (a scratch w/37,000) (97,000)
Showbiz Tonight —192,000 viewers (72,000) (92,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,038,000 viewers (377,000) (852,000)
Situation Room—499,000 viewers (112,000) (156,000)
Ed Show —609,000 viewers (132,000) (296,000)
Mad Money —144,000 viewers (a scratch w/51,000) (73,000)
Prime News – 175,000 viewers (99,000) (120,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,776,000 viewers (418,000) (813,000)
John King USA – 391,000 viewers (89,000) (138,000)
Hardball w/ C. Matthews – 633,000 viewers (190,000) (312,000)
Kudlow Report –147,000 viewers (a scratch w/20,000) (62,000)
Issues – 466,000 viewers (182,000) (233,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,158,000 viewers (868,000) (1,538,000)
Campbell Brown – 397,000 viewers (135,000) (188,000)
Countdown w/ K. Olbermann – 1,031,000 viewers (293,000) (555,000)
Inside the Mind of Google – a scratch w/120,000 viewers (a scratch w/48,000) (73,000)
Nancy Grace – 753,000 viewers (271,000) (400,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,881,000 viewers (453,000) (874,000)
Larry King Live —576,000 viewers (130,000) (209,000)
Rachel Maddow Show —1,164,000 viewers (320,000) (581,000)
Macheads — a scratch w/ 106,000 viewers (61,000) (56,000)
Joy Behar – 564,000 viewers (139,000) (254,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,767,000 viewers (428,000) (887,000)
Anderson Cooper 360 — 667,000 viewers (137,000) (234,000)
Countdown w/ K. Olbermann – 803,000 viewers (235,000) (409,000)
Bio: Bill Gates – 172,000 viewers (78,000) (98,000)
Nancy Grace –697,000 viewers (244,000) (368,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,496,000 viewers (570,000) (873,000)
Anderson Cooper 360 – 337,000 viewers (110,000) (195,000)
MSNBC Investigates —431,000 viewers (153,000) (238,000)
Mad Money – a scratch w/105,000 viewers (a scratch w/36,000) (60,000)
Showbiz Tonight-- 318,000 viewers (142,000) (187,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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