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UPDATED TV Ratings: Idol, Glee Drown Out The Competition

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April 14th, 2010


ABC's Lost was scheduled to run from 9:00-10:02pm Eastern, and V from 10:02-11:00pm, while Fox's American Idol was scheduled to run from 8:00-9:28 and Glee was scheduled to run from 9:28pm-10:30pm. There is a greater than usual likelihood that Lost and Glee ratings will be adjusted up, and American Idol and V will be adjusted down in the final ratings released later this afternoon.

Scoreboard FOX NBC ABC CBS Uni CW
Adults 18-49: rating/Share 6.6 3.0/8 2.9/8 1.7/5 1.3/4 0.6/2
Adults 18-34: Rating/Share 5.7 2.2/7 2.4/7 1.1/4 1.3/4 0.8/3
Total Viewers (million) 17.756 7.643 9.567 9.669 3.356 1.289


Fox's spring return of Glee drowned out the competition with a series high 5.6 adults 18-49 rating on Tuesday night, as it and American Idol drowned out the competition.

Apparently, in Robert's absence this week I have assumed the mantle of ratings under-estimator, my 5.1 rating guess turned out to be quite modest.

American Idol's 7.3 adults 18-49 rating was flat from last week, but it gave a huge boost to Glee which returned with a 5.6 rating. Idol fans/haters should note the show's down just 7% season to date in adults 18-49 ratings. Those Glee ratings were the highest for any new series this season *except* the post-Super Bowl Undercover Boss. Note that the Fox numbers (but not any other nets) numbers have been time-zone adjusted which means a smaller likelihood of adjustment in the finals.

Dancing with the Stars Results show picked 8% vs. last week to a 2.7 adults 18-49 rating, while Lost took a 3% haircut, falling to a 3.8 rating. V kept tumbling, although at a slower pace, down just 4% vs. last week to a 2.3 rating.

NBC's Biggest Loser made a nice move up 10% to a 3.3 adults 18-49 rating, while Parenthood slipped a tenth to a 2.5 rating. It definitely looks like a keeper for NBC.

The CW's 90210 had a 0.9 adults 18-49 rating, and a 1.3 rating in the CW target women 18-34 demo. Melrose Place managed but a 0.5 adults 18-49 rating, and a 0.9 rating for women 18-34.

Via NBC press blurb:

In Late-Night Metered Markets Tuesday night:

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) out-rated CBS's "Late Show with David Letterman" (2.4/6 with an encore telecast) and ABC's combination of "Nightline (2.9/7) and "Jimmy Kimmel Live" (1.4/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over "Late Show" (0.6/3 with an encore telecast), "Nightline" (1.1/4) and "Jimmy Kimmel Live" (0.5/3).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) topped CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) defeated "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 6.3 19 17.748
NBC The Biggest Loser 2.7 9 7.126
ABC Dancing with the Stars Results 2.5 8 12.701
CBS NCIS (repeat) 1.8 6 10.337
CW 90210 0.7 2 1.537
8:30 FOX American Idol 7.3 21 20.379
NBC The Biggest Loser 3.1 9 7.547
ABC Dancing with the Stars Results 2.9 8 14.047
CBS NCIS (repeat) 2.0 6 11.295
CW 90210 0.7 2 1.41
9:00 FOX American Idol 7.9 20 22.561
ABC Lost 3.8 10 9.579
NBC The Biggest Loser 3.5 9 8.693
CBS NCIS: LA (repeat) 1.8 5 10.168
CW Melrose Place 0.5 1 1.022
9:30 FOX Glee (9:28 start) 5.9 15 14.438
NBC The Biggest Loser 3.9 10 9.77
ABC Lost 3.8 10 9.321
CBS NCIS: LA (repeat) 1.9 5 10.414
CW Melrose Place 0.6 1 1.185
10:00 FOX Glee 5.4 14 12.823
NBC Parenthood 2.6 7 6.484
ABC V (10:02 start) 2.5 7 6.234
CBS The Good Wife (repeat) 1.4 4 8.057
10:30 NBC Parenthood 2.5 7 6.24
ABC V 2.1 6 5.518
CBS The Good Wife (repeat) 1.4 4 7.746

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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