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Cable News Ratings for Thursday, April 15, 2010

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April 16th, 2010

Live + Same Day Cable News Daily Ratings for April 15, 2010

P2+ Total Day
FNC – 1,229,000 viewers
CNN – 385,000 viewers
MSNBC – 407,000 viewers
CNBC - 187,000 viewers
HLN - 393,000 viewers

P2+ Prime Time
FNC – 2,601,000 viewers
CNN – 736,000 viewers
MSNBC –891,000 viewers
CNBC – 250,000 viewers
HLN –858,000 viewers

25-54 Total Day
FNC –309,000 viewers
CNN –115,000 viewers
MSNBC –106,000 viewers
CNBC – 55,000 viewers
HLN - 161,000 viewers

25-54 Prime Time
FNC – 685,000 viewers
CNN – 185,000 viewers
MSNBC –252,000 viewers
CNBC – 104,000 viewers
HLN – 254,000 viewers

35-64 Total Day
FNC – 595,000 viewers
CNN – 157,000 viewers
MSNBC – 202,000 viewers
CNBC – 91,000 viewers
HLN - 210,000 viewers

35-64 Prime Time
FNC –1,236,000 viewers
CNN – 274,000 viewers
MSNBC –476,000 viewers
CNBC – 141,000 viewers
HLN –429,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 993,000 viewers (298,000) (547,000)
American Morning- 279,000 viewers (110,000) (133,000)
Morning Joe- 408,000 viewers (105,000) (230,000)
Squawk Box- 138,000 viewers (53,000) (82,000)
Morning Express w/ Meade- 332,000 viewers (188,000) (193,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,989,000 viewers (464,000) (965,000)
Situation Room—420,000 viewers (117,000) (174,000)
Hardball w/ C. Matthews – 477,000 viewers (68,000) (216,000)
Fast Money – 231,000 viewers (a scratch w/49,000) (102,000)
Showbiz Tonight —384,000 viewers (135,000) (191,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,883,000 viewers (345,000) (805,000)
Situation Room—345,000 viewers (102,000) (133,000)
Ed Show —606,000 viewers (132,000) (298,000)
Mad Money —177,000 viewers (54,000) (76,000)
Prime News – 349,000 viewers (144,000) (176,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,756,000 viewers (343,000) (800,000)
John King USA – 365,000 viewers (76,000) (131,000)
Hardball w/ C. Matthews – 625,000 viewers (140,000) (259,000)
Kudlow Report –226,000 viewers (61,000) (87,000)
Issues – 425,000 viewers (135,000) (252,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,215,000 viewers (769,000) (1,467,000)
Campbell Brown – 632,000 viewers (159,000) (231,000)
Countdown w/ K. Olbermann – 936,000 viewers (255,000) (463,000)
Enron: Smartest Guys - 213,000 viewers (81,000) (108,000)
Nancy Grace – 972,000 viewers (243,000) (515,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,412,000 viewers (665,000) (1,190,000)
Larry King Live —804,000 viewers (196,000) (296,000)
Rachel Maddow Show —1,070,000 viewers (291,000) (574,000)
American Greed — 335,000 viewers (150,000) (196,000)
Joy Behar – 855,000 viewers (232,000) (378,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,166,000 viewers (620,000) (1,048,000)
Anderson Cooper 360 — 771,000 viewers (199,000) (294,000)
Countdown w/ K. Olbermann – 663,000 viewers (208,000) (387,000)
Enron: Smartest Guys – 299,000 viewers (110,000) (179,000)
Kudlow: Taking America – a scratch w/106,000 viewers (a scratch w/50,000) (60,000)
Nancy Grace –771,000 viewers (294,000) (411,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,633,000 viewers (438,000) (893,000)
Anderson Cooper 360 – 565,000 viewers (168,000) (214,000)
MSNBC Investigates —384,000 viewers (125,000) (207,000)
Mad Money – a scratch w/70,000 viewers (a scratch w/45,000) (a scratch w/46,000)
Showbiz Tonight-- 426,000 viewers (201,000) (268,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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