The CW's "Vampire Diaries" Entrances Female Viewers, Delivers Best Women Demos In Over 2 Months

Categories: Network TV Press Releases

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April 16th, 2010

via press release:

THE CW’S “Vampire Diaries” ENTRANCES FEMALE VIEWERS, DELIVERS BEST WOMEN DEMOS IN OVER 2 MONTHS

THE Vampire Diaries Wins 8PM Hour with Females 12-34 and Female Teens

Vampire Diaries Tops ABC and NBC in Key Young Demos;

Beats ABC’s “FlashForward” in Adults 18-49

VAMPIRE Continues To Reign as Thursdays #1 Show with Female Teens

Supernatural Remains Rock Solid Week-to-Week

April 16, 2010 (Burbank, CA) – The CW’s freshman hit THE Vampire Diaries took flight with some of its best ratings in key women demos in over two months, hitting a 2.6/9 among women 18-34 (best since 2/4/10) and a 2.1/6 among women 18-49 (best since 2/11/10), according to national live plus same day Nielsen ratings for Thursday, April 15, 2010.

THE Vampire Diaries won the 8:00-9:00p.m. hour among females 12-34 (2.5/9) and female teens (2.3/9).  VAMPIRE DIARIES beat ABC and NBC in the time period among adults 18-34 (1.8/6), women 18-34 (2.6/9), women 18-49 (2.1/6), persons 12-34 (1.7/6) and females 12-34 (2.5/9).  VAMPIRE DIARIES beat an original “FlashForward” on ABC in adults 18-49 (1.6/5).

THE VAMPIRE DIARIES continued to be a powerful force on Thursday, again ranking as the night’s #1 show among female teens.

VAMPIRE DIARIES was flat week-to-week among adults 18-34 and adults 18-49, as was Supernatural, which matched its week ago performance in adults 18-34 (1.2/4) and adults 18-49 (1.2/4).

 
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