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TV Ratings: Survivor Leads CBS Win; Fringe Gains; Flash Forward, CSI Fall

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April 16th, 2010


Scoreboard CBS FOX NBC Uni CW ABC
rating/Share: Adults 18-49 3.1/9 2.6/8 2.4/7 1.4/4 1.3/4 1.3/4
Rating/Share: Adults 18-34 1.9/6 2.1/7 2.2/8 1.4/5 1.4/5 1.1/
Total Viewers (million) 12.225 8.208 5.730 3.352 2.716 4.458


Survivor: Heroes v. Villains lead a CBS ratings win on Thursday, but all CBS news wasn't good as CSI went low, to just a 3.1 adults 18-49 rating. ABC finished at the back of the pack and Flash Forward kept falling, down 12% to a 1.4 adults 18-49 rating. FF was beaten (for the first time?) by the CW's Vampire Diaries in the adults 18-49 ratings.

Even in victory, CBS was down on the night, from last week's 3.5 overall adults 18-49 average. Survivor was stable, but CSI tumbled 11% from its 3.5 adults 18-49 rating last week.

Overall, Fox was up 0.2 adults 18-49 ratings points on the night, but the increase was all Fringe, as Bones was flat vs. last week with a 2.8 adults 18-49 rating. Fringe was up 4% from last week to a 2.4 rating.

While the CW congratulates itself on the 8pm 18-49 win vs. ABC,  Vampire Diaries was still down a tenth of a ratings point in women 18-34 (to a 2.3 rating in the W18-34 demo). Supernatural was steady from last week in the women 18-34 demo with a 1.4 rating.

The Saturday Night Live in the 2000s (could they have come up with a more ungainly title?) special for NBC did quite well with a 2.9 adults 18-49 rating.

via NBC press blurb:

In Late-Night Metered Markets Thursday night:

  • "The Tonight Show with Jay Leno" (3.4/9 in metered-market households) topped CBS's "Late Show with David Letterman" (2.6/7 with an encore telecast) and ABC's combination of "Nightline (2.8/7) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.2/5) ranked #1 among the major networks in the time period over "Late Show" (0.7/3 with an encore telecast), "Nightline" (0.9/4) and "Jimmy Kimmel Live" (0.4/2).
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS Survivor: Heroes v. Villians 3.7 12 12.134
FOX Bones 2.8 9 9.742
CW The Vampire Diaries 1.5 5 2.990
ABC FlashForward 1.4 5 4.991
NBC The Office (repeat) 1.4 5 3.779
8:30 NBC The Office (repeat) 1.7 5 3.789
9:00 CBS CSI 3.1 9 13.045
NBC Saturday Night Live in the 2000s 2.7 8 6.539
FOX Fringe 2.5 7 6.675
ABC Grey's Anatomy (repeat) 1.4 4 4.658
CW Supernatural 1.2 4 2.441
10:00 NBC Saturday Night Live in the 2000s 3.0 9 6.868
CBS The Mentalist (repeat) 2.5 7 11.496
ABC Private Practice (repeat) 1.2 3 3.725

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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