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TV Ratings: The Food Revolution Continues, Weakly; Miami Medical, Smallville Fall

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April 17th, 2010

Scoreboard NBC ABC CBS FOX CW
Rating/Share: Adults 18-49 1.3/4 1.3/4 1.1/4 1.1/4 0.7/2
Total Viewers (million) 7.04 4.18 5.32 3.13 1.70


ABC and NBC tied for the ratings lead on a weak night for broadcast television, as NBC's Secrets of the Mountain movie,  Jamie Oliver's Food Revolution and 20/20 were the top rated shows on the night for adults 18-49, but Jamie Oliver was down 0.2 adults 18-49 rating points from last Friday.

The CW's Smallville was down a tenth of a ratings point with a 0.7 adults 18-49 rating, a season low for a new episode. The third installment of Miami Medical kept falling, down from last week's 1.4 adults 18-49 rating. Note that I have conflicting rating numbers for both 20/20 and Miami Medical. Not sure which is correct, and by Monday when I can find out for sure, no one will care.

As bad as it was for US broadcast television last night, at least our continent's airports aren't closed by a gigantic cloud of volcanic ash.

Show ratings table:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC Secrets of the Mountain (8-10p movie) 1.4 5 7.87
CBS Ghost Whisperer (repeat) 1.0 4 4.43
FOX House (repeat) 1.0 4 3.04
ABC Jamie Oliver's Food Revolution (repeat) 0.9 3 3.00
CW Smallville 0.7 3 1.84
9:00 ABC Jamie Oliver's Food Revolution 1.4 5 4.09
FOX Kitchen Nightmares (repeat) 1.3 4 3.21
CBS Medium (repeat) 1.0 3 4.76
CW America's Next Top Model (repeat) 0.6 2 1.56
10:00 ABC 20/20 1.4/1.5 5 5.53
CBS Miami Medical 1.2/1.3 4 6.67
NBC Dateline NBC 1.2 4 5.40

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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