ABC Airs TV’s Top 3 Biggest Gainers From DVR Playback

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via ABC press blurb:

During the week of March 29, 2010, ABC claimed each of the Top 3 biggest actual Adult 18-49 gainers via same-week DVR playback, placing 5 of the Top 6: Grey’s Anatomy +1.4 rating (+40%) – #1, Modern Family +1.1 rating (+28%) – #2, Private Practice +1.0 rating (+39%) – #3,  Lost +0.9 rating (+21%) – #4 and V-TUE +0.8 rating (+29%) – #6.

  • ABC delivered 5 of the Top 10 shows with the highest overall Total Viewer increases from the initially-reported numbers to the DVR 7-Day finals during the week, including the #1 show:  Grey’s (+2.8 million) – #1, Modern Family (+2.0 million) – #4, Private Practice (+1.9 million) – #5, Lost (+1.9 million) – #6 and Castle (+1.8 million) – #9.   A number of other ABC series also gained more than 1 million viewers during the week,including V-TUE (+1.7 million), FlashForward (+1.5 million), Cougar Town (+1.2 million) and Ugly Betty (+1.1 million).
  • Season to date, ABC’s Grey’s Anatomy stands as TV’s the biggest actual gainer from its first-reported overnight numbers, in both Total Viewers (+2.9 million) and Adults 18-49 (+1.5 rating/+31%).

I should have our regular DVR viewing post on the site later today.

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