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Cable News Ratings for Friday, April 16, 2010

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April 19th, 2010

Live + Same Day Cable News Daily Ratings for April 16, 2010

P2+ Total Day
FNC – 1,189,000 viewers
CNN – 440,000 viewers
MSNBC – 400,000 viewers
CNBC - 199,000 viewers
HLN - 334,000 viewers

P2+ Prime Time
FNC – 2,254,000 viewers
CNN – 731,000 viewers
MSNBC –792,000 viewers
CNBC – 209,000 viewers
HLN –694,000 viewers

25-54 Total Day
FNC –337,000 viewers
CNN –123,000 viewers
MSNBC –122,000 viewers
CNBC – 55,000 viewers
HLN - 161,000 viewers

25-54 Prime Time
FNC – 637,000 viewers
CNN – 141,000 viewers
MSNBC –233,000 viewers
CNBC – 132,000 viewers
HLN – 235,000 viewers

35-64 Total Day
FNC – 582,000 viewers
CNN – 182,000 viewers
MSNBC 102,000 viewers
HLN - 191,000 viewers

35-64 Prime Time
FNC –1,056,000 viewers
CNN – 273,000 viewers
MSNBC –412,000 viewers
CNBC – 135,000 viewers
HLN –370,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 985,000 viewers (326,000) (572,000)
American Morning- 334,000 viewers (98,000) (129,000)
Morning Joe- 380,000 viewers (87,000) (193,000)
Squawk Box- 154,000 viewers (48,000) (81,000)
Morning Express w/ Meade- 336,000 viewers (236,000) (234,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,103,000 viewers (628,000) (1,068,000)
Situation Room—504,000 viewers (156,000) (197,000)
Hardball w/ C. Matthews – 519,000 viewers (94,000) (216,000)
Fast Money**5:00-5:30pm** – 273,000 viewers (a scratch w/45,000) (124,000)
Options Action **5:30-6:00pm** —269,000 viewers (a scratch w/ 40,000) (109,000)
Showbiz Tonight —177,000 viewers (63,000) (88,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,899,000 viewers (467,000) (809,000)
Situation Room—494,000 viewers (154,000) (206,000)
Ed Show —657,000 viewers (144,000) (305,000)
Mad Money —188,000 viewers (a scratch w/ 45,000) (86,000)
Prime News – 231,000 viewers (97,000) (132,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,626,000 viewers (440,000) (783,000)
John King USA – 380,000 viewers (103,000) (155,000)
Hardball w/ C. Matthews – 637,000 viewers (135,000) (283,000)
Kudlow Report –183,000 viewers (a scratch w/47,000) (92,000)
Issues – 480,000 viewers (213,000) (262,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,869,000 viewers (799,000) (1,334,000)
Campbell Brown – 431,000 viewers (105,000) (193,000)
Countdown w/ K. Olbermann – 1,033,000 viewers (261,000) (519,000)
The Apprentice - 137,000 viewers (75,000) (101,000)
Nancy Grace – 945,000 viewers (343,000) (559,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,094,000 viewers (586,000) (944,000)
Larry King Live —1,005,000 viewers (162,000) (332,000)
Rachel Maddow Show —960,000 viewers (270,000) (481,000)
The Apprentice — 248,000 viewers (142,000) (160,000)
Joy Behar – 611,000 viewers (181,000) (282,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,798,000 viewers (526,000) (889,000)
Anderson Cooper 360 — 728,000 viewers (155,000) (294,000)
MSNBC Special – 382,000 viewers (168,000) (237,000)
Porn: Business of Pleasure – 241,000 viewers (178,000) (143,000)
Nancy Grace –562,000 viewers (193,000) (292,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,433,000 viewers (459,000) (755,000)
Anderson Cooper 360 – 399,000 viewers (140,000) (209,000)
MSNBC Investigates —400,000 viewers (222,000) (286,000)
Mad Money – a scratch w/77,000 viewers (a scratch w/33,000) (55,000)
Showbiz Tonight-- 369,000 viewers (147,000) (201,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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