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TV Ratings: Country Music Lifts CBS; Housewives, Brothers & Sisters Hit All Time Lows

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April 19th, 2010


Scoreboard CBS ABC NBC FOX Uni
Adults 18-49: rating/Share 2.7/8 2.3/6 2.1/6 2.0/6 0.8/2
Adults 18-34: Rating/Share 1.8/6 1.8/6 1.5/5 2.2/7 0.8/2
Total Viewers (million) 12.476 7.919 6.323 4.409 2.224


Lead by the Academy of Country Music Awards, CBS won the ratings race Sunday night, even though the awards show was down 16% in the adults 18-49 demo vs. last season.

The Academy of Country Music Awards scored a 3.2 rating for adults 18-49 to pace CBS' win, but that was down 16% from last year's 3.8 rating. Here are some historical ratings for The Academy of Country Music Awards for reference.

ABC's Desperate Housewives fell 6% from its last original episode (3/2) to a 3.3 adults 18-49 rating, a series low for a new episode. Brothers & Sisters also joined with a series low rating, falling 12% from last week to a 2.2 rating.

A new episode of The Simpsons was flat vs. last week with a 2.7 adults 18-49 rating, while a new American Dad rose 4% to a 2.5 rating.

NBC's Dateline with a 1.3 adults 18-49 rating was above its Sunday average with its best ratings since March 7, while Minute To Win It with a 1.9 rating tied its best Sunday rating (also achieved on its 3/14 debut). Even free Sunday night's real boss (the Undercover one), Celebrity Apprentice kept bumping along at its series low 2.6 adults 18-49 rating, tied with last week.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America's Funniest Home Videos (repeat) 1.5 5 6.058
CBS 60 Minutes 1.4 5 10.027
NBC Dateline NBC 1.3 4 5.471
FOX Til Death 0.6 2 1.772
7:30 ABC America's Funniest Home Videos (repeat) 1.9 6 7.265
CBS 60 Minutes 1.6 5 11.467
NBC Dateline NBC 1.4 4 5.622
FOX The Simpsons (repeat) 1.1 3 2.462
8:00 FOX The Simpsons 2.7 8 5.926
CBS 45th Academy of Country Music Awards 2.6 8 12.696
ABC Extreme Makeover: Home Edition (repeat) 1.7 5 6.213
NBC Minute To Win It 1.7 5 5.319
8:30 CBS 45th Academy of Country Music Awards 3.0 8 13.409
FOX The Cleveland Show (repeat) 2.4 7 5.089
NBC Minute To Win It 2.1 6 6.552
ABC Extreme Makeover: Home Edition (repeat) 2.0 5 7.130
9:00 CBS 45th Academy of Country Music Awards 3.6 9 14.649
ABC Desperate Housewives 3.1 8 10.141
FOX Family Guy (repeat) 2.8 7 6.029
NBC Celebrity Apprentice 2.4 6 6.519
9:30 CBS 45th Academy of Country Music Awards 3.5 8 13.371
ABC Desperate Housewives 3.4 8 10.675
NBC Celebrity Apprentice 2.5 6 6.756
FOX American Dad 2.5 6 5.173
10:00 CBS 45th Academy of Country Music Awards 3.3 8 12.625
NBC Celebrity Apprentice 2.6 7 6.845
ABC Brothers & Sisters 2.3 6 8.046
10:30 CBS 45th Academy of Country Music Awards 3.0 8 11.561
NBC Celebrity Apprentice 2.9 8 7.500
ABC Brothers & Sisters 2.2 6 7.825

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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