TV Ratings: Country Music Lifts CBS; Housewives, Brothers & Sisters Hit All Time Lows
Lead by the Academy of Country Music Awards, CBS won the ratings race Sunday night, even though the awards show was down 16% in the adults 18-49 demo vs. last season.
The Academy of Country Music Awards scored a 3.2 rating for adults 18-49 to pace CBS’ win, but that was down 16% from last year’s 3.8 rating. Here are some historical ratings for The Academy of Country Music Awards for reference.
ABC’s Desperate Housewives fell 6% from its last original episode (3/2) to a 3.3 adults 18-49 rating, a series low for a new episode. Brothers & Sisters also joined with a series low rating, falling 12% from last week to a 2.2 rating.
A new episode of The Simpsons was flat vs. last week with a 2.7 adults 18-49 rating, while a new American Dad rose 4% to a 2.5 rating.
NBC’s Dateline with a 1.3 adults 18-49 rating was above its Sunday average with its best ratings since March 7, while Minute To Win It with a 1.9 rating tied its best Sunday rating (also achieved on its 3/14 debut). Even free Sunday night’s real boss (the Undercover one), Celebrity Apprentice kept bumping along at its series low 2.6 adults 18-49 rating, tied with last week.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|7:00||ABC||America’s Funniest Home Videos (repeat)||1.5||5||6.058|
|7:30||ABC||America’s Funniest Home Videos (repeat)||1.9||6||7.265|
|FOX||The Simpsons (repeat)||1.1||3||2.462|
|CBS||45th Academy of Country Music Awards||2.6||8||12.696|
|ABC||Extreme Makeover: Home Edition (repeat)||1.7||5||6.213|
|NBC||Minute To Win It||1.7||5||5.319|
|8:30||CBS||45th Academy of Country Music Awards||3.0||8||13.409|
|FOX||The Cleveland Show (repeat)||2.4||7||5.089|
|NBC||Minute To Win It||2.1||6||6.552|
|ABC||Extreme Makeover: Home Edition (repeat)||2.0||5||7.130|
|9:00||CBS||45th Academy of Country Music Awards||3.6||9||14.649|
|FOX||Family Guy (repeat)||2.8||7||6.029|
|9:30||CBS||45th Academy of Country Music Awards||3.5||8||13.371|
|10:00||CBS||45th Academy of Country Music Awards||3.3||8||12.625|
|ABC||Brothers & Sisters||2.3||6||8.046|
|10:30||CBS||45th Academy of Country Music Awards||3.0||8||11.561|
|ABC||Brothers & Sisters||2.2||6||7.825|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.