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Cable News Ratings for Monday, April 19, 2010

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April 20th, 2010

Live + Same Day Cable News Daily Ratings for April 19, 2010

P2+ Total Day
FNC – 1,123,000 viewers
CNN – 449,000 viewers
MSNBC – 480,000 viewers
CNBC - 196,000 viewers
HLN - 304,000 viewers

P2+ Prime Time
FNC – 2,292,000 viewers
CNN – 635,000 viewers
MSNBC –1,150,000 viewers
CNBC – 164,000 viewers
HLN –643,000 viewers

25-54 Total Day
FNC –300,000 viewers
CNN –129,000 viewers
MSNBC –149,000 viewers
CNBC – 55,000 viewers
HLN - 129,000 viewers

25-54 Prime Time
FNC – 603,000 viewers
CNN – 178,000 viewers
MSNBC –371,000 viewers
CNBC – 93,000 viewers
HLN – 232,000 viewers

35-64 Total Day
FNC – 552,000 viewers
CNN – 189,000 viewers
MSNBC 230,000 viewers
CNBC – 97,000 viewers
HLN - 159,000 viewers

35-64 Prime Time
FNC –1,104,000 viewers
CNN – 255,000 viewers
MSNBC –603,000 viewers
CNBC – 101,000 viewers
HLN –336,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 939,000 viewers (327,000) (555,000)
American Morning- 342,000 viewers (117,000) (148,000)
Morning Joe- 411,000 viewers (138,000) (224,000)
Squawk Box- 163,000 viewers (62,000) (82,000)
Morning Express w/ Meade- 267,000 viewers (156,000) (164,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,032,000 viewers (586,000) (1,018,000)
Situation Room—737,000 viewers (173,000) (269,000)
Hardball w/ C. Matthews – 609,000 viewers (139,000) (234,000)
Fast Money– 215,000 viewers (53,000) (114,000)
Showbiz Tonight —174,000 viewers (77,000) (73,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,892,000 viewers (409,000) (826,000)
Situation Room—591,000 viewers (154,000) (225,000)
Ed Show —773,000 viewers (162,000) (387,000)
Mad Money —178,000 viewers (77,000) (94,000)
Prime News – 238,000 viewers (77,000) (101,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,720,000 viewers (409,000) (812,000)
John King USA – 456,000 viewers (143,000) (176,000)
Hardball w/ C. Matthews – 699,000 viewers (140,000) (315,000)
Kudlow Report –138,000 viewers (a scratch w/34,000) (57,000)
Issues – 462,000 viewers (181,000) (258,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,139,000 viewers (813,000) (1,516,000)
Campbell Brown – 408,000 viewers (127,000) (170,000)
Countdown w/ K. Olbermann – 1,076,000 viewers (242,000) (527,000)
Bio: Bill Gates- a scratch w/103,000 viewers (a scratch w/39,000) (a scratch w/52,000)
Nancy Grace – 771,000 viewers (292,000) (411,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,012,000 viewers (528,000) (1,007,000)
Larry King Live —775,000 viewers (184,000) (306,000)
Rachel Maddow Show —1,130,000 viewers (390,000) (589,000)
The Apprentice — 219,000 viewers (125,000) (132,000)
Joy Behar – 519,000 viewers (150,000) (252,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,723,000 viewers (467,000) (785,000)
Anderson Cooper 360 — 724,000 viewers (223,000) (290,000)
MSNVC Special – 1,245,000 viewers (480,000) (691,000)
Porn: Business of Pleasure – 169,000 viewers (114,000) (120,000)
Nancy Grace –651,000 viewers (255,000) (350,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,570,000 viewers (479,000) (827,000)
Anderson Cooper 360 – 369,000 viewers (144,000) (202,000)
MSNBC Investigates —654,000 viewers (209,000) (342,000)
Mad Money – a scratch w/80,000 viewers (a scratch w/44,000) (a scratch w/44,000)
Showbiz Tonight-- 317,000 viewers (124,000) (200,000)
-

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

(17) Comments - Add Yours!

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  1. swervedriver

    fox continues the demolition…why doesn't msnbc just become an infomercial station…they would make more money, for sure!!

  2. Anonymous

    Wow Joyless lost another 1/4Million viewers from her lead-in on Monday. The CNN/HLN HR Dept must have begun working on her firing papers by now. What a disaster.

  3. Anonymous

    Wow Joyless lost another 1/4Million viewers from her lead-in on Monday. The CNN/HLN HR Dept must have begun working on her firing papers by now. What a disaster.

  4. Anonymous

    Wow Joyless lost another 1/4Million viewers from her lead-in on Monday. The CNN/HLN HR Dept must have begun working on her firing papers by now. What a disaster.

  5. Anonymous

    20 minutes into the Ed Show, new record!

  6. Anonymous

    20 minutes into the Ed Show, new record!

  7. Anonymous

    20 minutes into the Ed Show, new record!

  8. Anonymous

    24 minutes into The Ed Show, new record.

  9. Anonymous

    24 minutes into The Ed Show, new record.

  10. Anonymous

    24 minutes into The Ed Show, new record.

  11. btone31

    MSNBC didn't do bad. Yes, FNC dominated, but MSNBC kicked CNN's but at 8et, 9et, 10et(only lost to Greta by around 500,000 viewers), and 11et. CNN needs help!!!

  12. Anyone notice the “MSNBC Special” that aired at 10 PM where the “Countdown” replay usually does, actually got a higher rating than “Countdown” at 8 PM?

    On the other hand, both of them beat “Fox & Friends”!

  13. AppleStinx

    At 10pm was the second hour of the Oklahoma City Anniversary thing. MSNVC will probably replay the special this coming weekend. I'm surprised they are not already replaying it every night at 10pm.

  14. mdlib

    Looks like fox has peaked and is flat while MSNBC is getting better numbers. CNN is just hopeless. Fox better hope Obama gets re-elected or their ratings will tumble. They attracti all these vieweers with their anti Obama rants.
    they will probably fall back to bush era rating once he isn't there and murdoch wouldn't go for that.

  15. RedArrowArsenal

    Fox is definitely in decline. BillO seems somewhat unaffected but Beck, Hannity & Greta are all trending downward while MSNBC is ticking up, especially Maddow. With Keith back fulltime, Countdown is back at over a million every night and providing a more stable lead-in for RMS which is fast becoming the network's #1 show. If the trend of the past month or so continues, Maddow could seriously challange Hannity by Election time.

    BTW, did anyone notice Maddow's 9-11 special actually beat Greta @ 10 in the key 25-54 demo? I'm sure FNC did!

  16. mdlib

    Looks like fox has peaked and is flat while MSNBC is getting better numbers. CNN is just hopeless. Fox better hope Obama gets re-elected or their ratings will tumble. They attracti all these vieweers with their anti Obama rants.
    they will probably fall back to bush era rating once he isn't there and murdoch wouldn't go for that.

  17. RedArrowArsenal

    Fox is definitely in decline. BillO seems somewhat unaffected but Beck, Hannity & Greta are all trending downward while MSNBC is ticking up, especially Maddow. With Keith back fulltime, Countdown is back at over a million every night and providing a more stable lead-in for RMS which is fast becoming the network's #1 show. If the trend of the past month or so continues, Maddow could seriously challange Hannity by Election time.

    BTW, did anyone notice Maddow's 9-11 special actually beat Greta @ 10 in the key 25-54 demo? I'm sure FNC did!

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