Discovery Channel’s Life Reaches 78 Million Cumulative Viewers

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via press note:
RATINGS OVERVIEW:  LIFE ON DISCOVERY CHANNEL

  • LIFE reached 78 million viewers (CUME, one-minute qualifier, L+SD).  PLANET EARTH reached 64 million.
  • LIFE (Sundays, March 21-April 18, 8-10 p.m. ET/PT) averaged 4.4M P2+, 2M P25-54, 2.1M P18-49, 1M M25-54 and 935k W25-54 delivery, up  +172%, +162%, +170%, +141% and 191%, respectively vs. the 1Q10 prime average.
  • LIFE was cable’s most watched event in its timeslot, excluding sports, ranking #1 in the key P25-54 and P18-49 demos.
  • In March, the online destination for LIFE (www.discovery.com/life) propelled the Discovery Channel site to its second highest month ever with 18.5M page views. *Source: March 2010 Comscore Media Metrix.
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