NBC Primetime Results For The Week Of April 12-18

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April 20th, 2010

NBC PRIMETIME RESULTS FOR THE WEEK OF APRIL 12-18

ON TUESDAY, ‘THE Biggest Loser’ WEIGHS IN WITH ITS TOP RESULTS IN 18-49 AND TOTAL VIEWERS SINCE FEBRUARY

‘LOSER’ GAINS 39 PERCENT IN 18-49 AND 35 PERCENT IN TOTAL VIEWERS FROM ITS FIRST HALF-HOUR TO ITS FOURTH, DESPITE COMPETITION FROM THE LIKES OF ‘American Idol,’ ‘Glee,’ ‘Dancing with the Stars’ AND ‘LOST’

ON THURSDAY, THE SPECIAL 'Saturday Night Live IN THE 2000S: TIME AND AGAIN' WINS ITS TWO-HOUR TIME PERIOD IN ADULTS 18-49 AND OTHER KEY DEMOS

NBC TIES FOR THE FRIDAY NIGHTLONG WIN IN 18-49 AS ‘SECRETS OF THE MOUNTAIN’ REVEALS A THREE-MONTH TIME-PERIOD HIGH IN TOTAL VIEWERS, EXCLUDING OLYMPICS

ON SUNDAY, ‘THE CELEBRITY APPRENTICE’ GROWS BY 26 PERCENT IN 18-49 FROM ITS FIRST TO ITS FINAL HALF-HOUR, WHILE ‘Minute To Win It’ CLOCKS A 24 PERCENT JUMP IN 18-49 FROM HALF-HOUR TO HALF-HOUR

AN ENCORE ‘Minute To Win It’ ON WEDNESDAY TIES FOR THE TIME-PERIOD WIN IN 18-49

UNIVERSAL CITY, Calif. – April 20, 2010 – Paced by “The Biggest Loser,” the Thursday special “Saturday Night Live in the 2000s: Time and Again,” “Parenthood,” and “Celebrity Apprentice,” NBC averaged a 1.8 rating, 5 share in adults 18-49 and 5.7 million viewers overall for the week of April 12-18, according to in-home viewing figures from Nielsen Media Research.

NBC’s primetime performance this week was led by “The Biggest Loser: Couples,” which posed its top results in both adults 18-49 and total viewers since February 9. “Biggest Loser” ranked #11 (tied with ABC’s “Desperate Housewives”) among all primetime programs this week in the key demographic of adults 18-49. NBC’s Thursday special “Saturday Night Live in the 2000s: Time and Again” ranked #18 this week in adults 18-49. Among adults 18-34, the “SNL” primetime special ranked #14 among all programs and “The Biggest Loser” ranked #16 (tied with CBS’s “Survivor”).

Primetime averages for the week of April 12-18 in adults 18-49 were Fox (3.0/9), CBS (2.3/7), ABC (2.2/7), NBC (1.8/5) and CW (0.9/3). In overall total viewers the weekly averages were CBS (9.2 million), Fox (8.6 million), ABC (7.8 million), NBC (5.7 million) and CW (1.8 million).

Season to date through 30 weeks, NBC ranks #3 among the major networks in adults 18-49, adults 25-54 and total viewers, and is tied for #2 in adults 18-34.

NBC highlights for the week of April 12-18:

* On Sunday, “The Celebrity Apprentice” grew by 26 percent in adults 18-49 and by 16 percent in total viewers from its first half-hour to its fourth, despite competition from such programs as CBS’s “ACM Awards” and ABC’s “Desperate Housewives” and “Brothers and Sisters.” “Celebrity Apprentice” was up 14 percent in 18-49 rating versus NBC’s non-sports average in its time period this season prior to “Celebrity Apprentice.”

* Also on Sunday, “Minute To Win It” attracted its biggest Sunday audience since March 14 and matched its highest 18-49 rating since that same date. “Minute” grew from half-hour to half-hour by 24 percent in adults 18-49 and by 23 percent in total viewers. The six regular-slot telecasts of “Minute To Win It” have all grown substantially from half-hour to half-hour, increasing an average 31 percent in adults 18-49 and 24 percent in total viewers.

* On Friday, the NBC Movie of the Week “Secrets of the Mountain” won its two-hour slot in adults 18-49, adults 25-54, total viewers and other key measures, while discovering NBC’s biggest overall audience in the time period, excluding Olympics, in more than three months.

* NBC tied for the nightlong win Friday in adults 18-49 and won Friday night outright in total viewers and adults, men and women 25-54.

* On Thursday, the special “Saturday Night Live in the 2000s: Time and Again” won its two-hour time period in adults 18-49 and other key demos. From its first half-hour to its fourth, the “SNL” special increased by 24 percent in 18-49 rating.

* Also on Thursday, back-to-back encore episodes of “The Office” topped ABC’s first-run drama “FlashForward” in adults 18-49, adults 18-34 and other key demos

* On Wednesday, an encore telecast of “Minute To Win It” tied for #1 in adults 18-49 against mostly original programming on the other major networks. “Minute To Win It” clocked NBC’s highest non-Olympic rating in this Wednesday time period in four months.

* On Tuesday, “The Biggest Loser: Couples” weighed in with its highest 18-49 and total-viewer results since February 9. Week-to-week, “Biggest Loser” gained 10 percent in adults 18-49 and 9 percent in total viewers

* “The Biggest Loser” grew 39 percent in adults 18-49 and 35 percent or more than 2.5 million persons in total viewers from its first half-hour to its fourth, despite competition that included Fox’s “American Idol” and “Glee” and ABC’s “Dancing with the Stars” results show and “Lost.”

* Also on Tuesday, “Parenthood” ranked #2 among the major networks in the hour in adults 18-34, adults 18-49, adults 25-54 and all key adult-female demos, topping ABC’s first-run episode of “V” and CBS’s encore of “The Good Wife.” For its second half-hour from 10:30-11 p.m., “Parenthood” ranked #1 among the major networks in adults 18-34, 18-49, 25-54 and all key adult-female demos.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Additional NBC highlights for the week of April 12-18:

On Monday, April 12 at 9 p.m. ET, “Trauma” averaged a 1.3 rating, 3 share in adults 18-49 and 4.4 million viewers overall in a time period that included all-original competition from CBS’s “Two and a Half Men” and “Big Bang Theory,” ABC’s “Dancing with the Stars” and Fox’s “24.” “Trauma” built by 44 percent in adults 18-49 and by 61 percent or more than 1.6 million persons in total viewers on its lead-in from the previous hour – a 0.9/3 in 18-49 and 2.8 million viewers overall for an encore telecast of “Chuck” from 8-9 p.m.

Monday from 10-11 p.m. ET, a rebroadcast of “Law And Order” (1.2/4 in adults 18-49, 4.1 million viewers overall) grew by 18 percent in adults 18-49 from its first to its second half-hour (1.3 vs. 1.1).

On Tuesday, April 13 from 8-10 p.m. ET, “The Biggest Loser: Couples” (3.3/9 in adults 18-49, 8.4 million viewers overall) weighed in with its highest 18-49 and total-viewer results since February 9. Week-to-week, “Biggest Loser” gained 10 percent in adults 18-49 (3.3 vs. 3.0) and 9 percent in total viewers (8.4 million vs. 7.7 million). “Loser” tied for #2 in the time period behind only “Idol”-boosted Fox in adults 18-49.

From its first half-hour to its fourth, “Loser” grew by 39 percent in adults 18-49 (to a 3.9/10 from a 2.8/9) and by 35 percent or more than 2.5 million persons in total viewers (to 9.8 million from 6.7 million). By its final half-hour from 9:30-10 p.m. ET, “Biggest Loser” tied ABC’s “Lost” in adults 18-49 (each at a 3.9 rating) and topped “Lost” in both adults 25-54 and total viewers.

Tuesday from 10-11 p.m. ET, “Parenthood” (2.6/7 in 18-49, 6.3 million viewers overall) ranked #2 among the major networks in the hour in adults 18-34, adults 18-49, adults 25-54 and all key adult-female demos, topping ABC’s first-run episode of “V” and CBS’s encore of “The Good Wife.” For its second half-hour from 10:30-11 p.m., “Parenthood” ranked #1 among the major networks in adults 18-34, 18-49, 25-54 and all key adult-female demos (Note: Fox’s “Glee” ran until 10:30 p.m. ET on this night).

It’s worth noting that “Parenthood” has added an average 32 percent to its 18-49 rating and more than 1.7 million total viewers when going from its “live plus same day” to its “live plus seven day” results.

On Wednesday, April 14 from 8-9 p.m. ET, an encore telecast of “Minute To Win It” (1.9/6 in adults 18-49, 5.7 million viewers overall) tied for #1 in adults 18-49 against mostly original programming on the other major networks and ranked #1 outright among women 18-34. “Minute To Win It” clocked NBC’s highest non-Olympic rating in this Wednesday time period in four months (since December 16).

From its first half-hour to its second, “Minute To Win It” increased by 31 percent in adults 18-49 (to a 2.1 from a 1.6) and by 18 percent in total viewers (to 6.2 million from 5.3 million).

Wednesday at 9 p.m. ET, a rebroadcast of “Law And Order: Special Victims Unit” averaged a 1.2/3 in 18-49 and 4.1 million viewers overall. .

Wednesday at 10 p.m. ET, an encore telecast of “Law And Order: Special Victims Unit” (1.8/5 in 18-49, 5.6 million viewers overall) ranked #2 among the major networks in adults 18-49 and total viewers, topping a first-run episode of ABC’s “Ugly Betty.”

On Thursday, April 15, from 8-8:30 p.m. ET, an encore episode of “The Office” averaged a 1.4/5 in adults 18-49 and 3.8 million viewers. From 8:30-9 p.m., a second rebroadcast of “The Office” (1.7/5 in 18-49, 3.8 million viewers overall) built on its lead-in by 21 percent in adults 18-49 and 38 percent in adults 18-34 (1.8 vs. 1.3).

For the full 8-9 p.m. hour, “The Office” encores topped ABC’s first-run “FlashForward” in adults 18-49, adults 18-34 and other key demos.

Thursday from 9-11 p.m. ET, the special “Saturday Night Live in the 2000s: Time and Again” (2.9/9 in 18-49, 6.8 million viewers overall) won its time period in adults 18-49, adults 18-34 and other key demos. From its first half-hour to its fourth, the “SNL” special increased by 24 percent in 18-49 rating (to a 3.1 from a 2.5).

On Friday, April 16 from 8-10 p.m. ET, the NBC Movie of the Week “Secrets of the Mountain” (1.3/5 in adults 18-49, 7.8 million viewers overall) ranked #1 among the major networks in adults 18-49, adults 25-54, total viewers and other key measures. “Secrets of the Mountain” discovered NBC’s biggest overall audience in the time period, excluding Olympics, since January 8 and was the #1 show of the night in total viewers.

Friday from 10-11 p.m. ET, “Dateline NBC” reported a 1.3/4 in 18-49 and 5.5 million viewers overall. From its first half-hour to its second, “Dateline’ increased by 8 percent in adults 18-49 (to a 1.3 from a 1.2), 6 percent in adults 25-54 (to a 1.8 from a 1.7) and 9 percent in women 25-54 (to a 2.4 from a 2.2).

NBC tied for the nightlong win in adults 18-49 and won Friday night outright in total viewers and adults, men and women 25-54.

On Saturday, April 17, from 8-9 p.m. ET, an encore telecast of “The Biggest Loser” averaged a 0.5/2 in 18-49 and 1.8 million viewers overall. At 9 p.m., a rebroadcast of “Law And Order” (1.0/4 in 18-49, 5.2 million viewers overall) increased versus the prior week’s telecast by 25 percent in adults 18-49 (to a 1.0 from a 0.8) and by 44 percent or more than 1.6 million persons in total viewers (to 5.2 million from 3.6 million). “Law And Order” tied for #1 among the major networks in the time slot in adults 25-54 and was #1 outright in total viewers.

Saturday from 10-11 p.m. ET, an encore telecast of “Law and Order: Special Victims Unit” (1.3/4 in 18-49, 5.5 million viewers overall) won the time period in adults 18-49 and other key demos, as well as total viewers. Week-to-week, the Saturday “SVU” encore increased by 8 percent in adults 18-49 (to a 1.3 from a 1.2) and by 22 percent or 1.0 million persons in total viewers (5.5 million vs. 4.5 million).

On Sunday, April 18, from 7-8 p.m. ET, “Dateline NBC”(1.3/4 in adults 18-49, 5.4 million viewers overall) reported its top Sunday results in both 18-49 and total viewers since March 7. Week-to-week, “Dateline” was up 63 percent in 18-49 rating (1.3 vs. 0.8) and 45 percent or 1.7 million persons in total viewers (5.4 million vs. 3.7 million).

Sunday from 8-9 p.m. ET, “Minute To Win It” (1.9/5 in 18-49, 5.8 million viewers overall) matched its highest 18-49 rating and attracted its biggest overall Sunday audience since March 14. “Minute” grew from half-hour to half-hour by 24 percent in adults 18-49 (to a 2.1 from a 1.7) and by 23 percent or 1.2 million persons in total viewers (to 6.4 million from 5.2 million). The six regular-slot telecasts of “Minute To Win It” have all grown substantially from half-hour to half-hour, increasing an average 31 percent in adults 18-49 and 24 percent in total viewers.

Sunday from 9-11 p.m. ET, “The Celebrity Apprentice” (2.5/7 in 18-49, 6.8 million viewers overall) increased from its first half-hour to its fourth by 26 percent in adults 18-49 (to a 2.9/8 from a 2.3/6) and by 16 percent in total viewers (to 7.5 million from 6.4 million), despite competition from CBS’s “ACM Awards,” ABC’s “Desperate Housewives” and “Brothers and Sisters” and Fox’s “Family Guy” encore and “American Dad.”

In the final half-hour of primetime, the 10:30 p.m. lead-in to local news, “Celebrity Apprentice” pulled to within 0.1 of a rating point of the time-period lead in adults 18-49 (2.9 vs. 3.0 for CBS’s first-place “ACM Awards”), cutting a deficit that had stood at 0.8 of a point in the prior half-hour (2.5 vs. 3.3). In the key news demographic of adults 25-54, “Celebrity Apprentice” pulled to within 0.3 of a rating point of the time-period lead (3.5 vs. 3.8), cutting a deficit that stood at 1.1 points in the prior half-hour (3.1 vs. 4.2 for the “ACM Awards”). “Celebrity Apprentice” ranked #1 among the major networks in the 10:30 p.m. half-hour in all key adult-male demos – men 18-34, 18-49 and 25-54.

“Celebrity Apprentice” was up 14 percent in 18-49 rating versus NBC’s non-sports average in the time period this season prior to “Celebrity Apprentice” (2.5 vs. 2.2, “live plus same day”). It’s worth noting that “Celebrity Apprentice” has added an average 14 percent to its 18-49 rating this season when going from its “live plus same day” to its “live plus seven day” results

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.0/9, 4.0 million

CBS 2.3/7, 3.0 million

ABC 2.2/7, 2.9 million

NBC 1.8/5, 2.4 million

CW 0.9/3, 1.1 million

Each rating point equals 1.32 million viewers

ADULTS 25-54

Fox 3.4/9, 4.3 million

CBS 3.1/8, 3.8 million

ABC 2.8/8, 3.4 million

NBC 2.2/6, 2.8 million

CW 0.8/2, 1.0 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 3.1/9, 9.2 million

Fox 3.0/8, 8.6 million

ABC 2.7/7, 7.8 million

NBC 2.0/5, 5.7 million

CW 0.6/2, 1.8 million

Each rating point equals 2.92 million viewers

2009-10 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.7/10, 4.8 million

CBS 3.2/9, 4.3 million

NBC 2.8/8, 3.7 million

ABC 2.7/7, 3.5 million

CW 0.9/3, 1.2 million

Each rating point equals 1.32 million viewers

ADULTS 25-54

CBS 4.1/10, 5.2 million

Fox 4.1/10, 5.1 million

NBC 3.3/8, 4.1 million

ABC 3.2/8, 4.0 million

CW 0.9/2, 1.1 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 4.1/10, 12.0 million

Fox 3.4/9, 10.0 million

NBC 2.9/8, 8.6 million

ABC 2.9/7, 8.6 million

CW 0.7/2, 2.0 million

Each rating point equals 2.92 million viewers

 
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