via press release:
AND NOTCH WEEKLY WINS WITH DOUBLE-DIGIT GAINS
Scores TV’s Top Spot with Total Viewers, Kids and Tweens in Saturday Time Slot
is Basic Cable’s Number-One Scripted Series Telecast with Total Viewers
in Sunday Night Time Period
NEW YORK–April 20, 2010–Nickelodeon notched another weekly ratings win, fueled by performances from brand-new episodes of and. (April 17) ranked as broadcast and basic cable’s number-one telecast in its 8-8:30 p.m. time period on Saturday with total viewers, kids 2-11, kids 6-11 and tweens 9-14. (April 18) also grabbed broadcast and basic cable’s top spot among scripted series in its 8-8:30 p.m. time period on Sunday with total viewers and bested direct competition in the time slot with kids 2-11, kids 6-11 and total viewers.
—year-to-date’s top live-action series among kids 2-11—earned 4.3 million total viewers (+54% over last year’s like time period), and averaged a 7.8/1.7 million kids 6-11 (+53%), 6.1/1.3 million tweens 9-14 (+74%) and a 6.1/2.2 million kids 2-11 (+24%).
Victorious averaged 3.3 million total viewers (+71%), 5.1/1.8 million kids 2-11 (+50%)) and 6.9/1.5 million kids 6-11 (+77%).
Nickelodeon closed the week (4/12/10-4/18/10) as basic cable’s number-one network in total day with kids 2-11(3.1/1.1 million), kids 6-11 (2.7/573,000), tweens 9-14 (2.0/427,000) and total viewers (2.0 million).
Nick’s weekly ratings performance also was highlighted by animated hits SquarePants, The Penguins of Madagascar and Fanboy and Chum Chum, which were the top three animated series, respectively, for the week on broadcast and basic cable with kids 2-11. SquarePants and The Penguins of Madagascar were also basic cable’s top two animated series with total viewers for the week.
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).