TBS, TNT, truTV Ratings Notes Including House Of Payne, NBA Playoffs, Southern Fried Stings

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

TBS
TBS’s hit sitcom lineup led the network to another win as ad-supported cable’s #1 network in primetime among adults 18-34.

TBS claimed ad-supported cable’s Top 9 sitcom telecasts for the week among adults 18-34, with The Office leading a pack that includes Tyler Perry’s House of Payne and Friends.

Among adults 18-49, TBS scored ad-supported cable’s Top 13 sitcom telecasts for the week, with #1-ranking Tyler Perry’s House of Payne joined by The OfficeFriends and Seinfeld.

Shrek the Third continued its premiere run on TBS, with the Sunday morning telecast ranking as ad-supported cable’s #1 movie for the week among adults 18-34.

TNT
Coming off the third consecutive year of NBA on TNT regular season growth and back-to-back years of double-digit ratings increases for the NBA Playoffs, including the most-watched NBA Playoffs in Turner’s 25 year history for the 2009 NBA Playoffs, the 2010 NBA Playoffs on TNT are off to a strong start.

TNT’s tripleheader on Sunday, April 18, averaged a 2.2 national household rating, up 10% over 2009 (2.0 national household rating), and nearly 3.4 million total viewers, up 15% over 2009 (3,336,000 vs. 2,903,000).  The tripleheader featured Game #1 of the Charlotte Bobcats/Orlando Magic, San Antonio Spurs/Dallas Mavericks and Portland Trail Blazers/Phoenix Suns series.

TNT also experienced significant growth in households and key adult and male demographics, including adults 18-34, which had a 23% increase.

2010 NBA Playoffs on TNT
Households +8% (2,472,000 in 2010 vs. 2,280,000 in 2009)
Adults 18-34 +23% (1,169,000 vs. 951,000)
Adults 18-49 +11% (1,883,000 vs. 1,703,000)
Adults 25-54 +11% (1,683,000 vs. 1,523,000)
Men 18-34 +16% (819,000 vs. 707,000)
Men 18-49 +10% (1,340,000 vs. 1,216,000)
Men 25-54 +12% (1,186,000 vs. 1,057,000)
Ratings source: Nielsen Media Research.  Based on Live + Same day data for dates of the 2009 and 2010 NBA Playoffs on TNT (04/18/2010 vs. 04/19/2009) – 3 games each.

Overall for the week, TNT ranked as ad-supported cable’s #1 network in total day delivery of adults 25-54.

truTV
truTV scored a network best with Monday’s premiere of Southern Fried Stings.  The series, which follows a former state trooper and his team as they go after people engaged in illicit activities, garnered truTV’s most-watched series launch ever among viewers (1,743,000); adults 18-34 (399,000); and adults 18-49 (862,000).

The back-to-back premieres of Southern Fried Stings (Monday at 10 and 10:30 p.m.) combined to rank among cable’s Top 5 entertainment programs in the timeslot among viewers (1,755,000); adults 18-49 (850,000); and men 18-49 (490,000).

For the week, truTV ranked among ad-supported cable’s Top 10 networks in delivery of men 18-49 (270,000).

blog comments powered by Disqus