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TV Ratings: Romantically Not Ratings Challenged; Dancing, Castle Fall As ABC Wins

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April 20th, 2010


Note that Dancing with the Stars was scheduled to run until 9:32pm Eastern time. Ratings adjustments for DWTS (up) and Romantically Challenged (down) are more than typically likely when the final ratings are released later today.

Scoreboard ABC CBS FOX Uni NBC CW
Adults 18-49: rating/Share 3.8/10 3.4/9 3.4/9 1.2/3 1.1/3 0.4/1
Adults 18-34: Rating/Share 2.7/8 2.5/7 3.0/9 1.3/4 0.9/3 0.5/1
Total Viewers (million) 15.825 10.245 9.747 3.129 3.930 0.960


ABC's Romantically Challenged premiered with a 3.1 adults 18-49 rating, proving to not be ratings challenged in its first outing. For historical comparison, last season the eventually canceled Surviving Suburbia premiered with a 3.0 adults 18-49 rating in the similar timeslot.

ABC won the reasonably competitive night with a 3.8 adults 18-49 rating overall.

Ahead of Romantically Challenged, Dancing with the Stars was down 4% from last week to a 4.7 rating, its lowest rating for a performance show this spring, and after Challenged, Castle drew a 2.7 rating, down 15% from last week.

On Fox, House was even with last week's outing at a 4.0 adults 18-49 rating while 24 was up 12% from last week to a 2.8 adults 18-49 rating.

CBS' How I Met Your Mother was up sharply, adding 14% vs. last week for a 3.2 adults 18-49 rating, and Rules of Engagement gained 7% vs. last week to a 3.0 rating. Bouncing up from last week's series low rating, CSI: Miami was up 6% to a 3.3 adults 18-49 rating.

The lone new show on NBC last night, Trauma, kept bumping along the bottom, tieing its series low 1.3 adults 18-49 rating.

via NBC press note:

In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (3.0/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.9/7 with an encore telecast) and ABC's "Nightline (3.2/7) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.9/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.8/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore telecast) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore telecast) topped the first-run "Late Late Show" (0.4/3).
  • At 1:35 a.m., an encore telecast of "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Dancing with the Stars 4.4 13 20.031
FOX House 4.0 12 10.564
CBS How I Met Your Mother 3.2 10 7.664
NBC Chuck (repeat) 0.9 3 2.879
CW One Tree Hil (repeat) 0.5 1 1.096
8:30 CBS Rules of Engagement 3.0 8 7.445
9:00 ABC Dancing with the Stars 5.3 14 22.367
CBS Two and a Half Men (repeat) 3.7 10 11.372
FOX 24 2.8 7 8.931
NBC Trauma 1.3 3 4.591
CW Gossip Girl (repeat) 0.4 1 0.825
9:30 CBS The Big Bang Theory (repeat) 4.0 10 11.672
ABC Romantically Challenged (premiere) 3.1 8 11.562
10:00 CBS CSI: Miami 3.3 9 11.659
ABC Castle 2.7 8 10.479
NBC Law & Order (repeat) 1.2 3 4.321

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You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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