USA Keeps Top Position In Cable

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via press release:


NEW YORK, NEW YORK – April 20, 2010 – USA was the #1 network in cable prime this week, delivering more P25-54 (1.17 million, +21% over #2 TNT), P18-49 (1.07 million, +5% over #2 TBS), total viewers  (2.76 million, +22% over #2 Disney Channel), and households (2.09 million, +22% over #2 Disney Channel) than any of its cable competitors while earning the top basic cable household coverage rating of the week (2.10, +0.38 over #2 Disney Channel).  No other cable network delivered over 1 million in P25-54, 2.5 million total viewers, or 2 million households in prime.

  • WWE MONDAY NIGHT RAW delivered more total viewers (4.71 million) than anything else on cable this week and was second in delivering P25-54 (2.30 million) for the week.  WWE RAW was Monday night’s #1 program on cable as well in P18-49 (2.32 million), P12-17 (522,000), and households (3.22 million).  The 10P hour of WWE RAW delivered more M18-34 viewers than anything airing head-to-head against it in cable or broadcast television.
  • Sunday night’s airing of the acquired movie THE BOURNE ULTIMATUM was the top movie of the week and the only one to deliver over 1.5 million in P25-54 (1.69 million), 1.5 million in P18-49 (1.51 million), 3 million total viewers (3.40 million), or 2 million households (2.58 million) in prime.
  • USA was home to the two most popular acquired series on cable this week with NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT placing 1st and 2nd, respectively, among P25-54 (1.37 million NCIS / 1.11 million SVU), total viewers (4.00 million NCIS/2.55 million SVU), and households (3.04 million NCIS/2.01 million SVU).  These were the only acquired series in cable’s primetime to average over 1 million in P25-54, 2.5 million total viewers, or 2 million households.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

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