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Cable News Ratings for Tuesday, April 20, 2010; Campbell Brown Hits All Time Viewership Low

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April 21st, 2010

Note: Campbell Brown's viewership (322,000) was an all time low.

Live + Same Day Cable News Daily Ratings for April 20, 2010

P2+ Total Day
FNC – 1,115,000 viewers
CNN – 425,000 viewers
MSNBC – 443,000 viewers
CNBC - 207,000 viewers
HLN - 337,000 viewers

P2+ Prime Time
FNC – 2,135,000 viewers
CNN – 567,000 viewers
MSNBC –1,050,000 viewers
CNBC – 203,000 viewers
HLN –702,000 viewers

25-54 Total Day
FNC –303,000 viewers
CNN –131,000 viewers
MSNBC –134,000 viewers
CNBC – 67,000 viewers
HLN - 157,000 viewers

25-54 Prime Time
FNC – 589,000 viewers
CNN – 131,000 viewers
MSNBC –279,000 viewers
CNBC – 115,000 viewers
HLN – 251,000 viewers

35-64 Total Day
FNC – 559,000 viewers
CNN – 180,000 viewers
MSNBC 225,000 viewers
CNBC – 99,000 viewers
HLN - 193,000 viewers

35-64 Prime Time
FNC –1,078,000 viewers
CNN – 198,000 viewers
MSNBC –542,000 viewers
CNBC – 125,000 viewers
HLN –381,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 944,000 viewers (319,000) (520,000)
American Morning- 308,000 viewers (99,000) (150,000)
Morning Joe- 397,000 viewers (133,000) (213,000)
Squawk Box- 162,000 viewers (60,000) (90,000)
Morning Express w/ Meade- 305,000 viewers (181,000) (214,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,086,000 viewers (559,000) (1,040,000)
Situation Room—491,000 viewers (165,000) (190,000)
Hardball w/ C. Matthews – 529,000 viewers (120,000) (222,000)
Fast Money– 220,000 viewers (63,000) (81,000)
Showbiz Tonight —168,000 viewers (69,000) (97,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,767,000 viewers (390,000) (852,000)
Situation Room—500,000 viewers (157,000) (218,000)
Ed Show —705,000 viewers (151,000) (334,000)
Mad Money —192,000 viewers (62,000) (100,000)
Prime News – 235,000 viewers (119,000) (121,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,666,000 viewers (425,000) (811,000)
John King USA – 411,000 viewers (131,000) (184,000)
Hardball w/ C. Matthews – 645,000 viewers (156,000) (308,000)
Kudlow Report –148,000 viewers (a scratch w/20,000) (70,000)
Issues – 550,000 viewers (262,000) (339,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,705,000 viewers (751,000) (1,320,000)
Campbell Brown – 322,000 viewers (114,000) (118,000)
Countdown w/ K. Olbermann – 1,095,000 viewers (280,000) (560,000)
Bio: Ben & Jerry’s- 151,000 viewers (66,000) (94,000)
Nancy Grace – 693,000 viewers (250,000) (366,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,087,000 viewers (569,000) (1,065,000)
Larry King Live —747,000 viewers (131,000) (246,000)
Rachel Maddow Show —1,243,000 viewers (304,000) (636,000)
The Apprentice — 317,000 viewers (202,000) (199,000)
Joy Behar – 717,000 viewers (198,000) (349,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,610,000 viewers (446,000) (846,000)
Anderson Cooper 360 — 632,000 viewers (149,000) (229,000)
MSNBC Special – 810,000 viewers (253,000) (427,000)
Porn: Business of Pleasure – 142,000 viewers (76,000) (82,000)
Nancy Grace –714,000 viewers (319,000) (445,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,300,000 viewers (400,000) (734,000)
Anderson Cooper 360 – 366,000 viewers (168,000) (190,000)
MSNBC Investigates —491,000 viewers (230,000) (283,000)
Mad Money – a scratch w/73,000 viewers (a scratch w/25,000) (a scratch w/52,000)
Showbiz Tonight-- 433,000 viewers (154,000) (240,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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