MTV’s 16 And Pregnant Season Two Up From Season One By Over 40%

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via press release:


Season Finale  Scores 2.3 P12-34 Rating And  Garners Over 2.5 Million  Total  Viewers

    • 16 and Pregnant finale was the #1 cable telecast of the day among P12-34 and F12-34.
    • In the 10PM hour, 16 and Pregnant was #1 across all TV including broadcast among F12-34.
    • 16 & Pregnant finale averaged a 2.3 P12-34 and 2.5 million total viewers, +21% and +19% over last season’s finale, respectively. It also averaged a 3.7 F12-34, +19% versus last season’s finale.
    • The full season averaged a 2.3 P12-34 and 2.4 million total viewers. +44% and +41% versus last season, respectively.  F12-34 averaged a 3.7 rating, +48% better than last season.
    • The Life After Labor special averaged a 2.1 P12-34 rating and 2.3 million total viewers.
    • Life After Labor was #1 in its time period across all television competition among P12-34 and F12-34.

Source: Nielsen. 4/20/10 or as dated. L+SD Cvg Rating/000s. Rank on 000s.

About MTV:
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries — giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24 and P12-34.  Online, averaged 24.5 million monthly unique visitors during the first quarter of 2010 — up +8% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +8% from the Q4/2009 and is up +6% over the same time period last year.  And MTV’s successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.

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