via press release:
DEADLIEST CATCH RATINGS SOAR FOR SECOND WEEK IN A ROW
April 21, 2010
Contact -Joshua WeinbergContact -Sarah Factor
The all-new episode of DEADLIEST CATCH on Tuesday, April 20 at 9PM earned a 2.58 HH/2.16 P25-54 AA%, making it the #1 primetime cable program for P/W 25-54 and P18+, for ratings and delivery. It was the #1 non-sports primetime cable telecast for M25-54 and P/M18-49 for ratings and delivery, and pulled in more viewers than several primetime broadcast telecasts in key demos, including ABC’s DANCING WITH THE STARS, CBS’s NCIS and THE GOOD WIFE, and NBC’s PARENTHOOD.
The episode posted double-digit gains in key demos when compared to the year-ago time slot (2Q09, TUE, 9PM) and triple-digit gains versus network time slot performance (TUE 9PM), year to-date.
Discovery Channel was the #2 network in cable last night among M25-54 and P18-49 in delivery, behind only TNT, hosting the NBA Playoffs.
An all-new episode of DEADLIEST CATCH premieres Tuesday, April 27 at 9PM ET/PT. For additional information on DEADLIEST CATCH or CatchCon, the second annual DEADLIEST CATCH fan fast on May 1, visit press.discovery.com.