How Much Will The NFL Draft Hurt Broadcast Primetime Ratings?
With the NFL Draft in primetime on Thursday and Friday for the first time ever, how much will broadcast primetime ratings be hurt?
The National Football League’s 75th Draft will bow in primetime, with ESPN, now in its 31st year of covering the collegiate talent selection, and NFL Network televising the event’s first-round on April 22 from Radio City Music Hall in Manhattan.
Coverage of the first round — with the St. Louis Rams, at press time, holding the top pick — is set for a 7:30 p.m. (ET) kickoff. The second and third round will take place on Friday April 23 at 6 p.m., with NFL Network joined by ESPN2.
via Multichannel News.
Looking at tonight’s broadcast primetime lineup, my guess is that the early hours get hurt more than the later hours, and that ABC and the CW, which lean more towards women, will suffer somewhat less. Except for ABC’s Grey’s Anatomy repeat at 10pm, broadcast primetime is all new, so the results should be interesting. Friday’s lineup for ABC, CBS and the CW is heavily women focused (and likely NBC at 8pm), and with the draft in later rounds I think it is less likely to be a factor.