"This Week" Closes A25-54 Gap With "Meet The Press"

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

April 22nd, 2010

via press release:

“THIS WEEK” GROWS WEEK TO WEEK -- +10% IN ADULTS 25-54 AND +6% IN TOTAL VIEWERS

“THIS WEEK” CLOSES A25-54 GAP WITH “MEET THE PRESS” BY 81% YEAR TO YEAR

AND 54% WEEK TO WEEK

ABC News “This Week” was the number two Sunday morning program on Sunday, April 18, 2010 among both Total Viewers and the Adults 25-54 demographic, according to Nielsen Media Research.  Outperforming CBS’ “Face the Nation” among Total Viewers for the second week in a row with 2.66 million Total Viewers, “This Week” posted its highest Total Viewer delivery since January 31, 2010. Last Sunday also marked the third consecutive week, ABC bested CBS in the A25-54 demographic.

“This Week” experienced week-to-week growth in both Total Viewers (+6%) and Adults 25-54 (+10%).   In addition, ABC once again narrowed the gaps with NBC’s “Meet the Press.”  Among Total Viewers, ABC cut into NBC’s lead by 42% versus the same week last year and by 36% week to week.  In the demo, “This Week” closed the year to year gap by 81% and by 54% week to week.

Last Sunday Jake Tapper’s exclusive guest was former President Bill Clinton.  The round table featured George Will, Donna Brazile, Al Hunt, and Kim Strassel.

Ian Cameron is the executive producer. ABC News Senior White House Correspondent Jake Tapper is the interim anchor.  The program airs Sundays on the ABC Television Network.

(Sunday, April 18, 2010) TOTAL VIEWERS A25-54 MM/Rtg

ABC “THIS WEEK”                 2,660,000           890,000/.7

NBC “MEET THE PRESS”            2,980,000           950,000/.8

CBS “FACE THE NATION”           2,540,000           820,000/.7

FOX “FOX NEWS SUNDAY”           1,170,000           460,000/.4

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 4/12/10, 4/5/10 & 4/13/09

 
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