Washington Capitals NHL Playoff Ratings on Local Comcast SportsNet Up 79% Vs. Same Period Last Year

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

April 22nd, 2010

via ratings notes:

CAPITALS PLAYOFFS ON COMCAST SPORTSNET RATINGS NOTES:

  • Game 4 of the Capitals first-round playoff series against Montreal on April 21 delivered a 5.3 average household rating in the Washington television market, which is equivalent to approximately 125,000 households, the highest rating of the postseason. Combined with the 1.8 average household rating earned in the Baltimore market, the game drew an average combined audience of approximately 147,000 households.
  • After four first-round games, Comcast SportsNet’s coverage of the Capitals playoffs has earned a 5.0 average household rating in Washington, which is an increase of 79 percent compared to the first four games of last season’s playoff coverage on the network. In the Baltimore market, the first four games have seen an increase in average household viewership of more than 42 percent compared to last season. For the series, Comcast SportsNet has delivered a combined average audience of approximately 144,000 households in the Washington and Baltimore markets.
  • Four of the ten highest-rated Capitals playoff games in Comcast SportsNet history have been the first four games of this year’s first-round match-up versus Montreal. Game 4 tied for the second-highest rated Capitals playoff game in network history and the highest rated non-Game 7.
  • CSNwashington.com’s coverage of the Capitals has also earned increased viewers since the beginning of the 2010 Stanley Cup Playoffs. Since Game 1 (April 15) of the first-round series against the Canadiens, the site has earned an increase of more than 36 percent in unique visitors, with overall visitors and page-views up more than 24 percent and 20 percent, respectively, compared the previous week (April 7 to 14). Compared to the same time-period last year, the network’s website has generated a 251 percent growth in unique visitors and a 180 percent jump in page-views.
  • During the 2009-10 NHL regular season, the Capitals delivered their highest-rated season in Comcast SportsNet history and their third consecutive season of double-digit ratings growth on the network, earning a 1.6 average household rating in the Washington market, which is equal to approximately 37,000 households. Combined with the Baltimore DMA, the Capitals attracted an average audience of approximately 45,000 households this season. Since 2006-07, Capitals ratings on Comcast SportsNet have increased more than 300 percent, the largest increase of any NHL team during that span.

CAPITALS 2010 PLAYOFFS – ROUND ONE (MTL)

Game                  WSH HH              PEAK              M 25-54             A 25-54          BAL HH             PEAK

Game 1                     5.1                    7.4                   5.9                    4.1                  2.1                  3.2

Game 2                     4.4                    6.1                   4.7                    3.4                  2.3                  3.2

Game 3                     5.1                    6.4                   5.3                    4.3                  1.7                  2.9

Game 4                     5.3                    7.0                   6.2                    4.4                  1.8                  2.7

AVG.                        5.0                      -                     5.5                    4.1                  2.0                    -

2009 ROUND ONE (NYR)                                   2008 ROUND ONE (PHI)

Game*                WSH HH                                Game*              WSH HH

Game 1                    3.3                                     Game 1                  2.3

Game 2                    2.6                                     Game 2                  2.6

Game 3                    2.8                                     Game 3                  3.3

Game 4                    2.3                                     Game 4                  3.8

AVG.                       2.8                                     AVG.                     3.0

*First Four Games on Comcast SportsNet

HIGHEST-RATED CAPITALS PLAYOFF GAMES ON COMCAST SPORTSNET (WSH DMA):

1.)        5.5        MAY 13, 2009               GAME 7 VS. PIT           EASTERN CONFERENCE SEMIFINALS

2.)        5.3        APRIL 21, 2010             GAME 4 VS. MTL          EASTERN CONFERENCE QUARTERFINALS

5.3        MAY 11, 2009               GAME 6 VS. PIT           EASTERN CONFERENCE SEMIFINALS

5.3        APRIL 22, 2008             GAME 7 VS. PHI           EASTERN CONFERENCE QUARTERFINALS

6.)        5.1        APRIL 19, 2010             GAME 3 VS. MTL          EASTERN CONFERENCE QUARTERFINALS

5.1        APRIL 15, 2010             GAME 1 VS. MTL          EASTERN CONFERENCE QUARTERFINALS

8.)        4.7        MAY 9, 2009                 GAME 5 VS. PIT           EASTERN CONFERENCE SEMIFINALS

9.)        4.4        APRIL 17, 2010             GAME 2 VS. MTL          EASTERN CONFERENCE QUARTERFINALS

10.)       4.0        APRIL 28, 2009             GAME 7 VS. NYR         EASTERN CONFERENCE QUARTERFINALS

 
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