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TV Ratings: Dateline Leads NBC Win, As Food Revolution Ends Without A Bang

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April 24th, 2010


Scoreboard NBC ABC CBS FOX CW
Rating/Share: Adults 18-49 1.5/5 1.2/4 1.0/4 0.9/3 0.8/3
Total Viewers (million) 6.84 3.91 5.07 2.80 1.86


On a typically weak Friday night for broadcast ratings, NBC Dateline's 1.5 adults 18-49 rating was the one eyed ratings king among the blind, leading NBC's overall win on the night. ABC's Jamie Oliver's Food Revolution finale ended without much of a bang, the end of the revolt managing just a 1.3 adults 18-49 rating. CBS' dead show airing, Miami Medical managed a nearly invisible 1.0 adults 18-49 rating.

Show ratings table:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC Who Do You Think You Are? 1.3 5 6.35
CBS Ghost Whisper (repeat) 1.1 4 4.67
ABC Wife Swap 1.1 4 3.36
CW Smallville 1.0 4 2.23
FOX House (repeat) 0.8 3 3.01
9:00 NBC Dateline NBC (9-11p) 1.5 5 7.08
ABC Jamie Oliver's Food Revolution 1.3 4 3.91
CBS Medium (repeat) 1.0 3 4.53
FOX Glee (repeat) 0.9 3 2.59
CW America's Next Top Model (repeat) 0.6 2 1.49
10:00 ABC 20/20 1.1 4 4.67
CBS Miami Medical 1.0 2 6.00

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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