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Cable News Ratings for Friday, April 23, 2010

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April 26th, 2010

Live + Same Day Cable News Daily Ratings for April 23, 2010

P2+ Total Day
FNC – 1,162,000 viewers
CNN – 415,000 viewers
MSNBC – 393,000 viewers
CNBC - 174,000 viewers
HLN - 305,000 viewers

P2+ Prime Time
FNC – 1,912,000 viewers
CNN – 599,000 viewers
MSNBC –759,000 viewers
CNBC – 169,000 viewers
HLN –578,000 viewers

25-54 Total Day
FNC –318,000 viewers
CNN –122,000 viewers
MSNBC –119,000 viewers
CNBC – a scratch w/52,000 viewers
HLN - 141,000 viewers

25-54 Prime Time
FNC – 508,000 viewers
CNN – 153,000 viewers
MSNBC –196,000 viewers
CNBC – 85,000 viewers
HLN – 213,000 viewers

35-64 Total Day
FNC – 540,000 viewers
CNN – 177,000 viewers
MSNBC 200,000 viewers
CNBC – 83,000 viewers
HLN - 177,000 viewers

35-64 Prime Time
FNC –853,000 viewers
CNN – 238,000 viewers
MSNBC –395,000 viewers
CNBC – 99,000 viewers
HLN –320,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 952,000 viewers (309,000) (503,000)
American Morning- 262,000 viewers (101,000) (138,000)
Morning Joe- 380,000 viewers (94,000) (182,000)
Squawk Box- 140,000 viewers (45,000) (69,000)
Morning Express w/ Meade- 316,000 viewers (212,000) (229,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,081,000 viewers (543,000) (953,000)
Situation Room—688,000 viewers (189,000) (285,000)
Hardball w/ C. Matthews – 500,000 viewers (88,000) (174,000)
Fast Money (5:00 – 5:30pm) – 252,000 viewers (56,000) (91,000)
Options Action (5:30 – 6:00pm) – 167,000 viewers (55,000) (73,000)
Showbiz Tonight —202,000 viewers (91,000) (123,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,917,000 viewers (408,000) (785,000)
Situation Room—586,000 viewers (171,000) (209,000)
Ed Show —577,000 viewers (147,000) (261,000)
Mad Money —132,000 viewers (a scratch w/38,000) (66,000)
Prime News – 233,000 viewers (98,000) (136,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,402,000 viewers (381,000) (641,000)
John King USA – 463,000 viewers (134,000) (199,000)
Hardball w/ C. Matthews – 623,000 viewers (172,000) (321,000)
Kudlow Report –a scratch w/106,000 viewers (a scratch w/11,000) (a scratch w/50,000)
Issues – 376,000 viewers (178,000) (238,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,224,000 viewers (589,000) (1,018,000)
Campbell Brown – 608,000 viewers (171,000) (248,000)
Countdown w/ K. Olbermann – 1,007,000 viewers (226,000) (510,000)
The Apprentice- 179,000 viewers (83,000) (104,000)
Nancy Grace – 779,000 viewers (271,000) (431,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,852,000 viewers (488,000) (814,000)
Larry King Live —604,000 viewers (151,000) (238,000)
Rachel Maddow Show —920,000 viewers (227,000) (474,000)
The Apprentice — 253,000 viewers (136,000) (147,000)
Joy Behar – 572,000 viewers (179,000) (273,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,651,000 viewers (443,000) (725,000)
Anderson Cooper 360 — 586,000 viewers (137,000) (228,000)
Rachel Maddow Show – 350,000 viewers (135,000) (203,000)
Business Model – a scratch w/76,000 viewers (a scratch w/37,000) (a scratch w/45,000)
Nancy Grace –426,000 viewers (204,000) (281,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,185,000 viewers (324,000) (567,000)
Anderson Cooper 360 – 433,000 viewers (146,000) (183,000)
Rachel Maddow Show —416,000 viewers (216,000) (248,000)
Mad Money – a scratch w/57,000 viewers (a scratch w/24,000) (a scratch w/17,000)
Showbiz Tonight-- 429,000 viewers (159,000) (244,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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